Before you start
Things you need to know:
ROI tracking is the only known issue (in specific cases) when upgrading to Shopify Checkout Extensibility.
Abandoned cart and Web behavior tracking continue to function as expected, with no disruptions.
ROI tracking problems and how to solve them
When upgrading to Shopify Checkout Extensibility, you might face issues with ROI tracking. This is because the Shopify Thank You Page and Order status page are restricted, which can affect our standard ROI tracking.
However, these issues can be easily resolved by moving to our Advanced revenue attribution model and should not be a cause for concern.
Learn more in Shopify’s Checkout Extensibility upgrade guide.
Advanced revenue attribution
Advanced revenue attribution relies on your synced order data rather than on-site tracking, and is a far better and recommended way to track revenue from Dotdigital marketing campaigns.
If you're using our Shopify integration, you can seamlessly integrate it with your store.
Learn more about our Advanced revenue attribution.