Get started with transactional email

Learn how to send non-marketing email to your contacts.


Transactional email is non-marketing, administrative email that you send out to individual contacts based on an interaction they have had with you or an action they have taken. Examples include order confirmations and password reset emails.

Transactional email vs marketing email

Transactional emails must not contain any marketing content. Using a transactional email to send marketing content is a compliance violation because unsubscribe links are automatically removed from transactional email campaigns. To protect your sender reputation, you must only use transactional emails for transactional purposes.

Transactional email sending methods

Transactional emails can be sent in two ways:

With either method, you might need the help of your developers to get set up for sending transactional email.


A number of our integrations have built in support for sending transactional email. To learn more, check out the Integrations section of the Help Centre.

Transactional email content and design

You can either include the HTML content for a transactional email in the API call or SMTP request you use to send it, or, you can design a transactional email using Dotdigital’s EasyEditor. This allows you to make use of our drag-and-drop design features to match your transactional emails to your company branding.

It’s also possible to add personalisation to transactional email. This works differently to data field personalisation for marketing emails.

Transactional email reporting

The reporting for transactional emails is found in the Analytics area.

You can filter on successful and unsuccessful sends, search for sends to specific contacts and see open, click, and bounce tracking.

Add transactional email to your account

Transactional email may be included in your account package by default, but if this isn't the case, you can choose to purchase the feature.

There are a few ways to add transactional email to your account:

  • In-app, using the option in the left side menu.
    To do this, select Transactional email and follow the guidance in the popover window that displays.

    This option may not be available to all account types or regions.
  • By completing the request form. For Query type, select Account management.
  • By contacting your Customer Success representative directly.
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