Overview
We define 'spam' as any commercial email that has not been requested by the recipient - that is they have not specifically asked to join the relevant mailing list, or the information sent out from that list does not match what they think they signed up for. Typically, it also doesn't include a valid 'unsubscribe' option.
It's annoying and intrusive. Please don't do it.
Spam criteria
There are many subjects which are commonly used by 'spammers'; as such, we do not allow our email marketing system to be used to send unsolicited or unauthorised advertising, promotional material, 'junk mail', 'spam', 'chain letters' or pyramid schemes, including but not limited to:
- illegal goods or services
- escort services
- pharmaceutical products
- nutritional supplements
- herbal supplements or vitamin supplements
- work from home
- internet lead-gen
- make money on online opportunities and any similar activities
- online trading
- day trading tips or stock market related content
- gambling services
- products or gambling education
- multi-level marketing
- affiliate marketers
- credit repair
- get-out-of-debt content
- mortgages and/or loans
- content containing pornography or nudity
- adult novelty items or references in content
- list brokers or list rental services
- marketing or sending of commercial email without proper consent
- carbon trading
- foreign exchange trading
- dating services
- payday loans
- or any other form of solicitation to any data subjects or third party
Further details can be found in our terms of use.
The United States and Canada also have their own specific spam laws. If you're a business based in these countries, or if you're sending marketing email to recipients in these countries, then please be advised that it's your responsibility to ensure you adhere to the respective legislation. For more information and guidance, see our articles below:
- Am I CAN-SPAM compliant? (United States)
- Am I CASL complaint? (Canada)
We also provide a couple of ways in which you can test your email for spam:
- Using the spam filters report (this is a chargeable service)
- Reviewing your campaign design - see the 'Spam check' section of the article