How can I use a third party to provide content in an email that I’m sending via the platform?

It may well be the case that you want to send an email using our platform, but you aren't looking to generate and store the content or information directly on our platform. Instead, you’re looking to pull all, or some, of the content in from an external source.  

This is certainly possible, and there are five key methods through which you can do this:

  • Use personalisation to send data to contacts using contact data fields that are updated via a third party using our API.
  • Use images that are hosted on a third party URL, including query strings that are dynamic per contact.
  • Use external dynamic content with query strings to display content per contact.
  • Use RSS feeds.
  • Generate the email without using our platform but then use our transactional email service to deliver it.
Did you find this article helpful?

Can we help?

Thanks for using Dotdigital. If you need more help or support, then contact our support team.