Use the inbox and spam filter test

Overview

The inbox and spam filter test is a charged service, which is provided by our partner, Email on Acid.

Inbox tests allow you to see how your campaign will look in different email clients, and spam filter tests allow you to see whether your campaign would pass or fail various spam filters.

Inbox and spam filter tests work only if you have a contact with the email address of your account holder. We use this email address to generate the results of the test.

Ordering a test

  1. From the 'Test' step of creating an email campaign, click Order test. The current cost of a test is displayed before you complete the order.

    CP_test_campaign_order_test_full_page.png
  2. Inbox and spam filter tests can take between 15 and 30 minutes to return results. Therefore, if you don't want to wait for the results, select the option to be notified by email or by text message when the tests are complete.

    CP_test_campaign_test_is_being_processed.png
  3. To view the number of results that have been returned so far, go to Campaigns > Inbox test results.

Viewing the results of an inbox test

  1. Go to Campaigns > Inbox test results
  2. Click View next to the name of your campaign. Or, click the link in the notification email that is sent to you (if you selected that option).
  3. Mouse over a preview image for an email client and click View to see how your campaign will look in that email client.

    CP_inbox_test_results.png

Where available, you'll have the option to see more than one preview for an email client. Use the options in the header to view the following:

  • The campaign with images turned on/off
  • The campaign in preview/full screen mode
  • For webmail clients, such as Gmail or Outlook.com, you can choose to see the campaign in different browsers

Viewing the results of a spam filter test

  1. Go to Campaigns Inbox test results and click View next to the name of a campaign.
    Or, click the link in the notification email that is sent to you (if you selected that option).
  2. Click the Spam filters tab

The different spam filters are displayed in two sections: 'Business filters' and 'Consumer filters'.

The result for each filter can be 'passed', 'failed', or 'unknown'.

Campaigns can fail the spam test for a number of reasons. Unfortunately, there's no way to determine the exact reason why it's failed.

The spam filter test runs a simulation by sending a version of your campaign to various email clients. Campaigns with a 'failed' score indicate that the email wasn't received in the inbox, which means the email could have been blocked or sent to the junk folder for that particular email client. Spam filter results can often be pessimistic as the recipient email from the test hasn't interacted with the sender previously. Marketing to historically engaged contacts should help mitigate some failed tests. 

If a result is 'unknown', it means the results for that spam filter are unavailable.

Here's a list of all the spam filters that a campaign is tested against:

Business filters

  • Baracuda
  • Cloudmark
  • Google Apps
  • Iron Port
  • Symantec Cloud
  • Symantec Messaging Gateway (formerly Brightmail)

Consumer filters

  • AOL
  • Apple Mail 10
  • Apple Mail 11
  • DKIM
  • Fastmail
  • Gmail
  • GMX
  • Hustmail
  • Mail.com
  • Outlook 2003
  • Outlook 2007
  • Outlook 2010
  • Outlook 2013
  • Outlook 2016
  • Outlook.com
  • Spam Assassin
  • SPF
  • Yahoo
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