Create a page

Learn to create a new page using our Pages and forms feature.


A page is a standalone webpage separate from your main brand website, focused on conversion.

Pages will typically contain a data capture form that will gather, at the very least, the email addresses of visitors (so you can follow up with them later).

They can be used, for example, to drive visitors to register in return for a discount, gather contact information as part of entering a competition, or to capture email addresses in return for future news and offers. 

You can create and publish great looking pages with our easy-to-use EasyEditor. What's more, you don't need any HTML skills.

If you're already familiar with EasyEditor, then you'll be very familiar with the creation process and most of the editing tools and features available to you. 

You can link to pages from your email campaigns, main website, social media, search engine marketing campaigns or advertising banners as an extension to promote a service, product or feature in more detail.

By using them in tandem with a survey or a form, you can easily convert your page visitors into contacts, signups, leads or sales.

With our page builder, you can:

  • Pick from a number of pre-designed templates, suiting a range of requirements, or upload your own.
  • Drag and drop building blocks into the editor, including uploading and inserting images (just as you can with EasyEditor).
  • Add videos from YouTube or Vimeo.
  • Insert surveys and forms.
  • Link to other pages, or to documents.
  • Add personalisation, including advanced personalisation (making use of your Insight data).
  • Directly edit the HTML for the page.
  • Preview the page.
  • Add Web Behavior Tracking, Google Analytics, Google PPC or any other tracking code to your page.
  • Publish pages by selecting a hosting domain (either from a default or a custom domain).
  • Add a custom slug to make page URLs user-friendly.
  • Unpublish, edit and republish pages easily if you need to make changes.
  • Access reporting on your pages.

Creating a new Page

To create a new page:

  1. Go to Pages and forms from the main application menu at the left-hand side.
  2. From the Pages and forms drop-down navigation menu, select New page or form.
  3. Choose to start from scratch or select a template. In this example, we use the blank template.
    Learn more about choosing a template.
  4. Enter a page name and use the drop-down menu to choose a location for your page.
  5. Select Continue.
  6. Use the EasyEditor to design your page.
  7. Select Save to save and continue working, or Save & close to save for later.

Next steps


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