Get started with transactional email

Learn the basics about creating, designing, and viewing the reporting of transactional email.


Transactional email is non-marketing, administrative email that you send out once to individual contacts, for example, if they've bought something from you, or have forgotten their password and want to reset it. Transaction emails are things like order confirmations, shipping notifications, and password reminder and reset emails.

Transactional emails must not contain any marketing content.

Create and send transactional emails

Our transactional email feature allows you to send using one of two methods:

  • SMTP (Simple Mail Transfer Protocol)
  • our API (Application Programming Interface) 

To send a transactional email using either one of these methods, you need to create user credentials for them, this can be done within the app.

However, if you're unsure of what you're doing, you might need the help of a developer to get up and running.

Design and brand transactional emails

You can create and design a transactional email template (provided it's a triggered campaign) in EasyEditor. This allows you to make the most of EasyEditor's great design perks to brand your transactional email.

Plus you can personalise them using transactional email's own personalisation functionality (not to be confused with EasyEditor's personalisation functionality!).

Once created, the ID of the campaign can then be given to your developers so they can send it via SMTP or our API. 

Transactional email reports

A reporting dashboard provides you with full details and statistics on your sent transactional email, which includes open, click, and bounce tracking.

To find out how to add transactional email to your account, check out the article Add transactional email to your account.
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