Transactional email - an overview

What is transactional email?

Transactional email is non-marketing, administrative email that you send out to individual contacts once, for example, they've bought something from you, or have forgotten their password and want to reset it. They're things like order confirmations, shipping notifications, and password reminder/reset emails.

Transactional emails should not contain any marketing content.

How can I create and send my transactional emails?

Our transactional email feature allows you to send via one of two methods:

  • SMTP (Simple Mail Transfer Protocol)
  • our API (Application Programming Interface) 

To send transactional email via either one of these methods, you'll need to create user credentials for them, which can be done within the app.

However, if you're unsure of what you're doing, it might be the case that you'll require the help of a friendly developer to get up and running.

Can I design and brand my transactional emails?

Yes - you can create and design a transactional email template (provided it's a triggered campaign) in EasyEditor. This allows you to make the most of EasyEditor's great design perks to brand your transactional email.

Plus you can personalise them using transactional email's own personalisation functionality (not to be confused with EasyEditor's personalisation functionality!).

Once created, the ID of the campaign can then be given to your developers so they can send it via SMTP or our API. 

Do I get reporting on my transactional emails?

Absolutely. A reporting dashboard provides you with full details and statistics on your sent transactional email, which includes open, click, and bounce tracking.

Find out how to add transactional email to your account »
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