Using the abandoned cart report

Learn to use the abandoned cart report page to understand your abandoned carts analytics.

Overview

The abandoned carts report page shows the analytical data about your abandoned carts. There are two tabs on the abandoned carts report page: revenue and totals.

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View the abandoned carts report

To get to the abandoned carts report, go to Ecommerce > Reporting > Abandoned carts report.

Set the date range

Select the date range control in the top-right and select a start and end date for your report.

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The revenue tab

The revenue tab view shows you the monetary totals of your abandoned cart analytics. We show your abandoned cart data on the revenue view in two ways: tiles and chart.

To view, select the Revenue tab at the top of the page.

Understanding the tiles

At the top of the revenue tab view, there are three tiles:

  • Recovery rate
    The percentage of carts that were converted into orders.
  • Revenue recovered
    The total revenue created by converted carts.
  • Value of lost carts
    The value of carts we no longer consider recoverable.
    To learn more about how we define a cart as converted, recoverable, or lost, check out the article Understand how our abandoned cart model works.

Understanding the chart

This chart plots two data points over a timeline:

  • Values of recovered carts
  • Value of lost carts

There are two chart types: trend and cumulative. To switch between chart types, select either Trend or Cumulative below the chart.

Trend

The trend chart shows the discrete monetary amounts for each interval of the chart – a month or a day. For example, on a monthly view, it will show the value of recovered and lost carts for each day.

Cumulative

The cumulative view shows increases by successive additions across your chosen time frame.

The totals tab

The totals tab view shows you the totals of your abandoned cart analytics. We show your abandoned cart data on the totals view in two ways: tiles and chart. To view, select the Totals tab at the top of the page.

Understanding the tiles

At the top of the revenue tab view, there are three tiles:

  • Recovery rate
    The percentage of carts that were converted into orders.
  • Carts recovered
    The total number of converted carts.
  • Carts lost
    The total number of carts we no longer consider recoverable.
To learn more about how we define a cart as converted, recoverable, or lost, check out the article +1. Understand how our abandoned cart model works.

Understanding the chart

This chart plots three data points over a timeline:

  • Carts recovered
  • Carts abandoned

There are two chart types: trend and cumulative. To switch between chart types, select either Trend or Cumulative below the chart.

Trend

The trend chart shows the discrete total number of carts for each interval of the chart (e.g. a month or a day). For example, on a monthly view, it will show the total number of recovered and lost carts for each day. 

Cumulative

The cumulative view shows increases by successive additions across your chosen time frame.

See also

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