Using transactional email templates - BigCommerce

Learn how to edit and enable transactional email templates for BigCommerce, so you can keep your marketing communications consistent.


If you’re a BigCommerce merchant, you can create and turn on transactional email templates, so you can provide your customers with consistent and relevant order details. You can see a list of different events that happen in your BigCommerce store, such as a new account, account updates, or new order confirmations.

Design transactional email templates

To design your transactional email template, you need to use EasyEditor and insert variables into text blocks where they are needed.

To learn more about using EasyEditor, check out the EasyEditor area in our help centre.

When designing your transactional email campaign, make sure to remove all unsupported blocks. You don’t have to remove your unsubscribe link because it’s automatically removed at the time of the campaign send.

To learn more about unsupported blocks for transactional email campaigns, check out our create and design a transactional email article.

Inserting Liquid variables

Liquid variables help to personalise your email campaign so that the information is correct and relevant to your customers’ orders. For example, if you create an order confirmation email campaign, you might use the following Liquid variables for your campaign layout:

 Hi, {{ data.order.billing_address.first_name }}.
Thanks for your order {{ }}!

Your order status is now: {{ data.order.order_status }}.
You've ordered the following products:


{% for product in data.order.products %}
  {{ }} ({{product.sku}}) x  {{ product.qty }}
  {% if product.options %} 
    {% for option in product.options %} {{ }}:{{ option.value }} | {%endfor%}
  {% endif %}
  Price:{{ product.price_inc_tax }}
{% endfor %}

To learn more about the different types of Liquid variables you can use, check out our article, Liquid variables for transactional email templates - BigCommerce.

Enable transactional email templates

Once you design your transactional email template, you need to turn it on:

  1. Go to Settings > BigCommerce > Transactional email.
  2. Select Select campaign.

    Select Change campaign if you already enabled a transactional email campaign.

  3. In the Select campaign panel, choose the campaign you want to send for the transaction type.
  4. Select Save.
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