Understanding the Privacy Act and how we’re keeping data safe

Learn about what we're doing at dotdigital to keep your data safe.

Overview

In Australia, data privacy and protection are primarily regulated by the federal Privacy Act 1988 and the Australian Privacy Principles.

The Privacy Act/APPs apply to all organisations carrying out business in Australia which includes actively collecting personal information in Australia or from Australian residents.

What we're doing to keep you safe

dotdigital has extensive expertise in protecting data, championing privacy, and complying with complex regulations.

We believe that the development of privacy laws is an important step forward for clarifying and enabling individual privacy rights. We want to help you focus on your core business safe in the knowledge that your use of dotdigital meets your compliance needs and that data is handled in accordance with the law.

Our commitment to you

We are committed to our principles of cloud trust, data protection, and data security. Not only have we introduced platform functionality to address the privacy demands of our customers, but we intend to continue to provide it. Here's what you can expect from us:

  • Technology that meets your needs – You can leverage our specific platform functionality to meet your obligations for areas including deletion, rectification, transfer of, access to and objection to the processing of personal data.
  • Contractual commitments – Relationships with dotdigital are supported by contractual commitments for our services, including security standards, support, and timely notifications in accordance with the requirements of the Australian Privacy Principles.
  • Sharing our experience – We will share the information that we gather through various Data Protection Authorities and other reputable organisations so you can adapt what we have learned to help you craft the best path forward for your organisation.

Compliance is a shared responsibility

While dotdigital is fully committed to helping you successfully comply with the Privacy Act/APPs, it's important to recognise that compliance is a shared responsibility.

Compliance requirements and an ever-growing focus on privacy expectations from individuals will mean changes for your organisation.

When it comes to compliance, it's not just Australian organisations that are affected, but also those outside of Australia who carry out business in Australia (which includes actively collecting personal information in Australia or from Australian residents. As such, it's important to understand your obligations.

We have made our platform really easy for customers to comply with the Privacy Act/APPs.

To sum up

We understand that you must be able to entrust your chosen email and automation provider with one of your most valuable assets - your data. To gain that trust we continue to invest in technology and resources to build security and privacy into our platform. We operate a policy of transparency and aim to provide you with the information you need to feel confident in using us. You can view the full details on our Trust Center.

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