WhatsApp imposes messaging limits to ensure quality interactions and prevent spam. These limits are crucial for businesses to understand and manage effectively.
Before you start
Things you need to know:
WhatsApp regularly updates its messaging limit rules. For the most accurate and up-to-date information, you should read Meta’s official documentation.
Initial limits and warm-up period
When you start using WhatsApp for business, you cannot send messages to large audiences immediately.
New WhatsApp Business portfolios start with a messaging limit of 250 unique users within a rolling 24-hour period. This limit increases gradually based on business verification and message quality.
To increase your messaging limit from 250 to 2,000, you must complete one of the following scaling paths:
Verify your business in Meta Business Manager
Or send 2,000 delivered template messages to unique WhatsApp users within a rolling 30-day period, while maintaining a high-quality rating
After reaching 2,000, WhatsApp may automatically increase your limit further (10K to 100K to Unlimited) if:
You maintain high-quality messaging
You have used at least 50% of your current limit in the previous 7 days.
Key points to remember
Daily limit exceeded
If you exceed your rolling 24-hour messaging limit, any additional messages will not be delivered and you will not be charged.
Avoid over-sending
Even though undelivered messages are not charged, it is important not to continue sending messages once the limit is reached.
Check limits
You can monitor your messaging limit in WhatsApp Manager under Account tools > Messaging limits.
Learn more WhatsApp Messaging Limits in Meta's documentation.
Check messaging limits
You can check your current messaging limits in WhatsApp Manager > Phone numbers > Insights.