WhatsApp imposes messaging limits to ensure quality interactions and prevent spam. These limits are crucial for businesses to understand and manage effectively.
Public preview
This feature is currently in public preview.
Initial limits and warm-up period
When you start using WhatsApp for business, you cannot send messages to large audiences immediately.
Once your Business Portfolio is verified, your WhatsApp account starts with a default limit of 1,000 messages per day. This limit can only be increased gradually by consistently sending high-quality messages.
To increase your messaging limit, you must initiate conversations with unique customers over a rolling 7-day period:
Tier 1 to Tier 2 (1K to 10K): Initiate conversations with 500 unique customers
Tier 2 to Tier 3 (10K to 100K): Initiate conversations with 5,000 unique customers
Tier 3 to Tier 4 (100K to unlimited): Initiate conversations with 50,000 unique customers.
Each tier upgrade requires reaching the specified number of unique customer conversations within a rolling 7-day period while maintaining message quality and compliance.
Key points to remember
Daily limit exceeded
If you exceed your daily messaging limit, your messages will not be delivered, and you will not be charged.
Avoid over-sending
Even though undelivered messages are not charged, it is important not to continue sending messages once the limit is reached.
Check limits
You can monitor your daily messaging limits in WhatsApp Manager under the Phone Numbers section.
Learn more WhatsApp Messaging Limits in Meta's documentation.
Check messaging limits
You can check your current messaging limits in WhatsApp Manager > Phone numbers > Insights.