To view the performance of your WhatsApp Business message templates, you can find specific reporting metrics in the Meta Business Manager. These metrics provide valuable insights into your messages' performance and help you optimize them for better engagement.
Template-level reporting
You can find the metrics for your WhatsApp Business message templates in Meta's article View metrics for your WhatsApp Business message template.
The following metrics are available in your Meta Business Manager:
Messages Sent
The total number of messages your business sent and successfully delivered to customers on WhatsApp.Messages Opened
The total number of messages delivered to customers on WhatsApp that were opened by the recipient.Top Block Reason
The most common reason customers reported for blocking your WhatsApp phone number after receiving your message template (e.g., Spam, Didn't sign up, No longer needed, Offensive messages).
Template-level reporting metrics
These metrics are shown as combined data and can only be viewed when the total count exceeds 1,000.
Campaign-level reporting
To view your campaign metric, go to Analytics > Reports > WhatsApp.
Supported metrics
Total number of messages sent
Total number of messages delivered
Total number of messages opened and open rate (in development)
Chat metrics
To view Chat metrics, go to Analytics > Reports > Chat.
Available metrics
New chats
Average first response time
Average completion time
Completed chats
Track interactions
You can add UTM parameters to track customer interactions with URL links in your messages. These are usually hidden behind buttons. Doing this allows you to monitor clicks using Google Analytics or other analytics tools, helping you better understand customer behavior and preferences.