WhatsApp imposes messaging limits to ensure quality interactions and prevent spam. These limits are crucial for businesses to understand and manage effectively.
Initial limits and warm-up period
When you start using WhatsApp for business, you cannot send messages to large audiences immediately.
Once your Business Portfolio is verified, your WhatsApp account starts with a default limit of 1,000 messages per day. This limit can only be increased gradually by consistently sending high-quality messages.
To increase the messaging limit, you must initiate business conversations that recipients actually open.
Recipients must have opened a number of your business-initiated conversations, equal to at least half of your current messaging limit, over the previous 7-day period. For example, if your current limit is 1,000 messages per day, recipients must have opened at least 500 of your business-initiated conversations.
Key points to remember
Daily limit exceeded
If you exceed your daily messaging limit, your messages will not be delivered, and you will not be charged.
Avoid over-sending
Even though undelivered messages are not charged, it is important not to continue sending messages once the limit is reached.
Check limits
You can monitor your daily messaging limits in WhatsApp Manager under the Phone Numbers section.
Learn more WhatsApp Messaging Limits in Meta's documentation,