WhatsApp imposes messaging limits to ensure quality interactions and prevent spam. These limits are crucial for businesses to understand and manage effectively.
Initial limits and warm-up period
When you start using WhatsApp for business, you cannot send messages to large audiences immediately. Each WhatsApp account begins with a default limit of 1,000 messages per day. This limit can be increased gradually by consistently sending high-quality messages.
Key points to remember
Daily limit exceeded
If you exceed your daily messaging limit, your messages will not be delivered, and you will not be charged.
Avoid over-sending
Even though undelivered messages are not charged, it is important not to continue sending messages once the limit is reached.
Check limits
You can monitor your daily messaging limits in WhatsApp Manager under the Phone Numbers section.
Learn more in WhatsApp Messaging Limits.