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Map and sync mobile phone data from Microsoft Dynamics to Dotdigital

Map and sync mobile phone data from Microsoft Dynamics to Dotdigital.

Gareth Burroughes avatar
Written by Gareth Burroughes
Updated today

To synchronise mobile phone data between Microsoft Dynamics and Dotdigital, you must map the correct fields and set the synchronisation direction. Without proper mapping, mobile data won't synchronise correctly.


Before you start

Things you need to know:

  • Mobile numbers synchronise one-way only: from Dynamics to Dotdigital.

  • SMS unsubscribe actions in Dotdigital aren't synchronised back to Dynamics.

  • Contacts must have both an email address and mobile number for synchronisation.

  • Email address updates create duplicate contacts in Dotdigital during the next sync.

  • Mobile number changes aren't synchronised.


1. Set up mobile number validation (optional)

Mobile validation checks ensure your mobile numbers follow your chosen country's formatting rules and, where possible, corrects formatting errors.

Before you start

  • For multi-country data, keep validation turned off.

  • Invalid numbers don't synchronise.

  1. In Microsoft Dynamics, go to Email Data Mappings menu, then select the Account Administration tab.

  2. Expand the Choose a default country for mobile number validation drop-down menu, then choose the country you want to validate your mobile numbers for.


2. Configure mobile number data mapping

  1. In Microsoft Dynamics, go to Email data mappings menu, then select Add new email data mapping

  2. For Email data label, choose the mobile phone data label you want to map.

  3. For Mapped entity, select the entity type (Account, Contact, or Lead).

  4. For Primary CRM, select the field that the mobile phone data label should associate with.

  5. Select the Linked CRM field to enable synchronization of data from a related entity into the primary entity's data field in Dotdigital.

  6. For Mapping direction, choose Information flows from CRM.

  7. Select Save to activate the mapping.


3. Sync consent (optional)

If you capture consent, you can either create a marketing list that updates in Dotdigital or sync a data field instead.

Your marketing list must be:

  • Activated for email

  • A dynamic list

You should use Manage Dynamics list members to ensure only contacts with appropriate permissions synchronise.

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