Increase your Average Order Value by recommending products that will take customers over your Free Delivery Threshold.
Free delivery is a key driver for customers to add more items to their basket – why not receive additional products rather than paying for delivery? This is best used on the Cart Page of your website, but could also be used in Cart Abandonment emails.
How does it work?
We create a few Recommendation SmartBlocks that are filtered to different price bands e.g. products between £5 and £10, products between £10 and £15… and so on. We then use the Slot rules to display the relevant price restricted recommendation based on their Cart Value.
In our example (right) free delivery is at £100, so if a customer has carted £65 we want to recommend products between £35 and £50. Customers who have carted £75 should see recommendations between £25 and £35 and so on.
These price bands can be as granular as you’d like, just ensure that you have enough products to display within those boundaries.
Before you get started
If delivery costs are included in your Cart Total, you will need to use a Cart Subtotal Variable – contact support to confirm if this is captured and the variable to use. hello@freshrelevance.com
