Website tracking enriches your data and helps you understand your contacts' engagement.
You can use a single implementation of the Dotdigital Tag to track:
Web behavior and site views
User identification
Products browsed, to power abandoned browse
Cart updates, to power abandoned cart
Purchase completions
Before you start
Things you need to know:
You must install the Dotdigital for Shopware 6 extension before you can enable the Dotdigital Tag.
Learn more in Install Dotdigital for Shopware 6 extension for tracking.
Enabling the Dotdigital Tag automatically enables abandoned browse.
Learn more in Use abandoned browse.
1. Set up the Dotdigital Tag
In Dotdigital, go to Connect, then select Connect website.
Select NEW CONNECTION.
Enter your website name for this connection.
In the Domains field, enter each domain that you want to track on a new line.
Don’t include https:// or www.. Subdomains of a specified parent domain are automatically tracked, so you don’t need to specify them separately.Select SAVE.
Under Dotdigital Tag connection settings, copy the Tag ID.
You can configure the remaining Tag settings at a later time if you want to.
Learn more in Add the Dotdigital Tag to your website.
2. Enable the Tag in Shopware 6
In Shopware 6, go to Extensions > My extensions.
Find the Dotdigital for Shopware app, then expand the settings drop-down menu and select Configuration.
Under Tracking, expand the Select region drop-down menu and select the region for your account.
For Dotdigital Tag ID, paste in the Tag ID value you copied in Step 1.
Optionally, select the Enable ROI tracking checkbox.
ROI tracking is used to power Direct revenue tracking. Syncing orders to Dotdigital allows you to use Advanced revenue attribution, so unless you specifically want to use Direct tracking, you don’t need to enable the ROI tracking functionality.
Select Save.