Using the Dotdigital Tag, you can target your contacts with email campaigns that highlight what they last browsed, as well as other related products.
You can also use this data in segmentation and automations to design customised journeys for contacts based on the products they’ve show interest in.
Before you start
Things you need to know:
Talk to your Customer Success representative to enable the abandoned browse feature. It might require custom JavaScript and dynamic personalisation to be enabled on your account.
Set up the script
You must extend the Dotdigital Tag to support sending the browsed product data from your website to Dotdigital.
Learn how in Extend the Dotdigital Tag for abandoned cart and browse.
Use last browsed variables
When you create a segment that contains a webInsight data block, variables appear that are related to last product browsed.
*✔️ - The variable is required because it's used to power the default content in the Last browsed product block.
The variables are:
Variable * | Type | Example |
product_id (✔️) | Text | “0123” |
sku (✔️) | Text | "NITRO-203492" |
name (✔️) | Text | "Nitro Fate Women's Hybrid Camber Snowboard 147cm 2018" |
url (✔️) | Text | |
imageUrl (✔️) | Text | |
imageThumbnailURL | Text | |
price (✔️) | Text | "290.99" |
salePrice | Text | "259.99" |
currency (✔️) | Text | "GBP" |
priceInclTax | Text | “308.45” |
salePriceInclTax | Text | “275.59” |
status | Text | "In stock" |
stock | Number | 7 |
description | Text | "..." |
categories | Text | "New Styles, Sale, Snowboards" |
extraData | Text | "..." |
lang | Text | "en" |
brand | Text | "Nitro" |
The Dotdigital Tag also supports variant properties. Learn more in our Developer Hub.
Integrations and abandoned browse
Abandoned browse for Adobe Commerce or Magento Open Source
To use abandoned browse for Adobe Commerce or Magento Open Source, make sure you're using version 4.3.0 (or higher) of our connector.
Go to Stores > Configuration > Dotdigital > Configuration.
Under Tracking, you can find the Dotdigital Tag ID. From here you can enable abandoned browse.
Abandoned browse for Shopify and Shopline
Our connectors for Shopify and Shopline automatically incorporate the necessary scripts into your store, enabling the use of abandoned browse.
For integrations with other store types, see the relevant documentation for information about how to use abandoned browse.