If you're sending email campaigns to US inboxes, you must comply with the CAN-SPAM Act of 2003, the Controlling the Assault of Non-Solicited Pornography And Marketing Act.
It establishes the US's first national standards for commercial email and is enforced by the Federal Trade Commission (FTC). There are specific requirements you must meet to be compliant.
The CAN-SPAM Act
This is not legal advice
You're responsible for ensuring your own CAN-SPAM compliance. For comprehensive guidance, visit the FTC's Compliance Guide for Business.
Here's a general overview of five key areas to consider:
Only send to contacts who've given consent.
Include an unsubscribe option in every email.
All of our templates include an unsubscribe link.Include your physical business or customer service address in every email.
This can be a street address or a PO Box. This enables people to unsubscribe by post if they wish to.Don’t buy or sell email lists.
Generally speaking, only use the email list you've generated for yourself. The Dotdigital Terms of Service prohibit the uploading of or sending to purchased email addresses.When people unsubscribe, don’t ever email them again.
Dotdigital also require this and so your email unsubscribers are processed and suppressed automatically for you.
Learn more
CAN-SPAM validation within EasyEditor
Dotdigital includes extra validation in US-based accounts to help you stay CAN-SPAM compliant.
US-based accounts include the $SENDERADDRESS$ placeholder in email campaign templates. If you try to save a campaign without it, an error message appears.
To enter the $SENDERADDRESS$ marker into an email campaign:
In EasyEditor, place your cursor in the location you want to enter the sender address.
To make sure you can access the toolbar you need, this must be in a block that accepts text.Select DATA FIELDS from the toolbar.
Select Sender address from the side panel.
When sent, the $SENDERADDRESS$ marker is replaced with the customer service address saved in your account settings.
Learn more in Manage your account settings.
If no customer service address is saved, a form appears when you save the campaign so you can enter one. The address saves to your account settings.