When a Salesforce Organisation has the Person accounts option enabled, there is an additional tab available for Field Mapping. There are also modifications which must be made to the Person accounts page layout.
Person accounts Field mappings
Expand the Settings dropdown menu, then select Field mapping.
Select the Person accounts tab.
Customise the Person account page layout
Unsupported buttons for Person accounts
The Add to Automation Program and Engagement Timeline buttons which you can add to Contact and Lead pages are not currently supported for Person accounts.
The Person account page layout must be modified by adding a field and a number of related lists.
1. Add the field
Select the Setup cog and then Setup in the top right.
Search for Object using the Quick Find search bar.
Select Object Manager, and then go to Person Account > Page Layouts and select a campaign layout.
Drag Opt-in type to the Account Information area.
2. Add related lists
Select Related Lists.
Drag the following lists to the Related Lists area, above Opportunities:
Email Page Views
Email Social Bookmarks
We suggest that you arrange the lists in the above order.
For each of the lists you added:
Select the Related List Properties icon.
Amend each list to add the following fields under the Columns area:
Email Campaigns - Email Address, DateTime Sent, Email Campaign, Email, Opens, Page Views, Clicks, Hard Bounced, Soft Bounced, Date Last Opened
Email Clicks - Email Address, Date Clicked, Email Campaign, Keyword, Ip Address, Url
Email Page Views - Email Address, Date Viewed, Email Campaign, Url
Email ROI - Email Address, Marker, Email Campaign
Email Social Bookmarks - Email Address, Social Name, Views, Email Campaign
Form Responses - Email Address, Date Completed, Form, Is Complete
Suppressions - Email, Reason, Dotdigital Account, Date Suppressed
Select Save, and then select Yes.