Marketing preferences can be synced two-way for contacts, leads and person accounts between Salesforce and Dotdigital.
Marketing preference sync
You can update or delete marketing preferences for a Contact, Lead or Person account entity directly in Salesforce, and the preference syncs into Dotdigital. Similarly, if a marketing preference is updated for a contact record in Dotdigital, then this is synced to the corresponding Salesforce entity record.
We use the last modified wins approach when determining the direction for the preference sync. This means that we identify which system holds the most recent preference update, and this preference is then synced across to the other system.
Syncing your marketing preferences between Salesforce and Dotdigital allows you to:
Build and maintain a fully integrated preference centre between Dotdigital and Salesforce.
Sync the latest opt-ins and opt-outs from one platform to the other so both systems are always kept up to date.
We only sync preferences to Contacts, Leads, or Person accounts that are in at least one Email Address book.
Remove preferences from Salesforce when marketing preferences are deleted in Dotdigital.
Set up marketing preferences
1. Add marketing preference to Salesforce page layouts
To add marketing preferences to the layout of your Contacts, Leads, and Person accounts pages, you need to add it as a related list.
To do this:
Select the Setup cog and then Setup in the top right.
Search for Object using the Quick Find search bar.
Select Object Manager, and then go to Contact > Page Layouts, then select a layout.
To edit Lead or Person Account pages instead, select the relevant entity from the Object Manager at this point.
Select Related Lists.
Drag Opted In Preferences to the Related Lists area.
Add the following to Selected Fields:
Select OK and then select Save.
The Overwrite Users' Related List Customizations window displays. Select Yes to confirm the changes across your Salesforce users.
Return to the Object Manager and repeat these steps for the Lead and Person Account entities.
2. Schedule your marketing preferences sync
To set the sync schedule of your marketing preferences:
Expand the Settings drop-down menu and select Sync options.
On the Synchronisation Schedule tab, expand the Interval drop-down menu and select how often you want your marketing preferences to sync.
If you want to manually sync marketing preferences, select the relevant checkbox in the Sync Now column, then select Synchronise Now.
Modify marketing preferences in Salesforce
You can modify marketing preferences directly in Salesforce for a Contact, Lead or Person account.
To do this:
Select the record name for the Contact, Lead or Person Account you want to edit.
Select Opted In Preferences.
To edit a preference, expand the drop-down menu to the right, and select Edit.
Select Clear Selection against the entry in the Marketing Preference field, then select Save. This opts the contact out of that preference.
To opt a contact in to a preference, select New.
Search for the preference name and select it.
Marketing preferences report
Once you add and sync marketing preferences from Dotdigital, you gain access to a new report - Most Popular Marketing Preferences. A chart displays the comparative record counts of your preferences.
The chart can display a maximum of 25 preferences.
Below the chart, a table displays further data on your preferences, including the Dotdigital account, created date and opted-in Contacts and Leads.