Move from Magento to Shopify

Key considerations and checks you must do when thinking about moving from Magento to Shopify.

Gareth Burroughes avatar
Written by Gareth Burroughes
Updated over a week ago

If you choose to move your site from Magento 1 or Magento 2 to Shopify, our integration covers your marketing automation needs.

The Dotdigital for Shopify connector works with Shopify and Shopify Plus stores, and you can synchronise the following data types:

  • Customers

  • Subscribers (accepts marketing)

  • Orders

  • Catalog (products)

In addition to data synchronisation, the connector has abandoned cart and automation functionalities.

There are also a few key differences and item checks to consider for your marketing strategy when planning your move.

Considering key differences

When moving to Shopify, consider the following:

  • The Shopify connector doesn’t sync Quotes, Wishlist, Review or Consent data.

  • The Shopify connector only supports the following automations:

    • New Customer

    • New Subscriber

    • First Order

    • New Order

    • Abandoned Cart

  • Coupon codes, abandoned cart content and product recommendations are all generated by building blocks in the EasyEditor rather than external dynamic content (EDC).

  • The Shopify connector doesn’t feature a simple mail transfer protocol (SMTP) relay for transactional emails. However, the connector does integrate well with Shopify Flow.

To-do items after connector installation

After making the transition to Shopify, we recommend doing the following:

  • Delete or disable the API users used for your Magento extension.

  • Update or disable all automations triggered by Magento.

  • Update all campaigns that use Magento EDC:

    • Insert the Abandoned Cart building block into Abandoned Cart campaigns.

    • Insert the Coupon Code building block into existing campaigns sending coupon codes.

    • Replace Most Viewed and Best Sellers EDC by using the Production Recommendation functionality.

  • Delete your old catalog insight data (Catalog_Default). Any Product Recommendations built using the synced catalog data from Magento will need to be rebuilt using the catalog data from Shopify.

  • If you decide to migrate your order history to Shopify, delete your order insight collection before connecting the store to avoid any duplicates.

  • Map any data fields to sync through by the Shopify settings in your Dotdigital account.

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