The Dotdigital for Magento connector synchronises your contact data to three different lists for three different types of users of your site - customers, subscribers, and guests.

This process works by contacts being batched from the Dotdigital email_contact tables and inserted into the email_importer. From there, the importer cron processes all batched data from the importer and sends it to your Dotdigital account.

Before any synchronisation can begin, however, you must create the lists in your Dotdigital account so they can be selected and mapped within the connector.

In addition to setting up lists, you should create and map contact data fields too. This is simply the mapping process enabling us to sync Magento data to contact data fields you have created in Dotdigital.