You can create abandoned cart SMS and MMS messages that send customers back to their unique cart link with personalization markers and Liquid markup.
These messages can be triggered automatically using programs.
Before you start
Things you need to know:
You must be syncing your cart Insight data to Dotdigital, using one of our ecommerce connectors, the Dotdigital Tag, or using a custom integration.
Contacts’ mobile numbers must be stored in the system Mobile number field, and not in a custom data field.
Link shortening must be enabled in your SMS and MMS campaign options.
Watch the video
Create an abandoned cart SMS or MMS
Go to Automation > Triggered SMS/MMS.
Select NEW CAMPAIGN, then enter a campaign name, and select SAVE.
For Message, enter your abandoned cart message.
For example: “Hey there! Noticed you left some items in your cart. Don't miss out, complete your purchase now: [cart link]”
Insert your dynamic cart URL from your cartInsight data collection.
To do this, insert an advanced personalization marker:Select the personalize (person) icon below the message box.
In the Insert personalization side panel, select Liquid markup.
Copy and paste the Abandoned cart Liquid markup below into the Liquid markup field.
Select INSERT.
Abandoned cart Liquid markup
{% assign cr = contact.insight.Cartinsight | sort: 'ModifiedDate' | reverse | first %}{{ cr.cartUrl }}
The above Liquid markup is the base script to insert the cart URL using your cartInsight data. Depending on your requirements, further customisations to this script might be required.
Preview your abandoned cart message
To check your message is working the way you want, you can preview it as one of your contacts.
You should make sure that the contact you use to preview the campaign has at least one cartInsight record.
To do this:
Above your message preview on the right of the page, select the PREVIEW AS search field.
Enter your contact’s email address, or mobile number to search for them.
Select your contact.
This now displays your message as the selected contact would see it.
Next steps: create an abandoned cart program