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Get started with Advanced and Hyper Personalization (Fresh Relevance)
Get started with Advanced and Hyper Personalization (Fresh Relevance)

Our advanced and hyper personalization provides tools to personalize prospect and customer journeys across the web, email, and app.

Gareth Burroughes avatar
Written by Gareth Burroughes
Updated over a week ago

Personalization is key to engaging your prospects, contacts, and customers effectively. Dotdigital offers two powerful personalization add-ons: Advanced Personalization and Hyper Personalization.

Advanced Personalization is designed for brands looking to enhance their email personalization and start personalizing their website. It lets you personalize your website and email communications, making your customer interactions smarter and more targeted.

Hyper Personalization builds on the features of Advanced Personalization, adding top-tier personalization capabilities for your website, mobile app, and email communications. This package is ideal for brands that want to extend personalization across multiple channels and have complex data and setup requirements.

Sign up for Advanced or Hyper Personalization

If you'd like to get the Advanced or Hyper personalization add-on for your Dotdigital account, contact your Customer Success Manager.

Need child accounts?

In Fresh Relevance you can create child accounts to match your setup in Dotdigital. This feature is particularly useful for managing multiple brands or departments within a single organisation. By setting up child accounts, you can ensure that each brand or department has its own personalized settings and data while still maintaining control.

Add Advanced or Hyper Personalization to your site

Once you’re signed up, you need to install the correct scripts to your site. The Dotdigital tag is the simplest way to do this.

This single tag enables Dotdigital features such as Web behavior tracking, Chat, Abandoned carts, and Advanced and Hyper Personalization (Fresh Relevance).

Learn more about the Dotdigital Tag.

Use Advanced or Hyper personalization

To use the Advanced or Hyper Personalization add-ons, select Fresh Relevance from the left-hand menu in Dotdigital to open Fresh Relevance.

Learn more

Advanced Personalization and Hyper Personalization are packages of Fresh Relevance, designed to enhance your marketing strategies with tailored and dynamic content.

To learn more about using the features of Advanced Personalization or Hyper Personalization, visit our Fresh Relevance Help Center.

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