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Add the Dotdigital Tag to your website

Seamlessly integrate Dotdigital scripts with your site.

Laura Russell avatar
Written by Laura Russell
Updated over a week ago

The Dotdigital Tag streamlines the process of connecting your website activity and data to our platforms. Use one single tag to enable:

Before you start

Things you need to know:

  • The Dotdigital Tag allows you to install the standard Web behavior tracking script, among other functionality. If you want to use a more complex implementation of Web behavior tracking, or install Abandoned browse or Abandoned cart, this requires some additional configuration. Contact us to discuss.*

  • Create Abandoned cart and Abandoned browse programs before setting up the Dotdigital tag.

*Additional customisation is not required if the Dotdigital Tag is applied to your store using our installation wizard for Shopify or Shopline. In these cases, the scripts are already configured to allow use of these features.

Set up the Dotdigital Tag

Follow these five setup steps to ensure a seamless integration.
​

1. Connect your website

  1. In Dotdigital, go to Connect.

  2. Select Connect your website.
    ​

  3. Select NEW CONNECTION.

  4. Add a name for this connection to recognise it later.

  5. Enter Website domains. You can add up to 15 domains that you want the tag to work on.
    ​List each domain on a new line. Do not include https:// or www.
    ​

    • Subdomains of a specified parent domain are automatically tracked and don't need to be separately specified; a single session can include activity on the parent and sub-domains.
      For example, if you add example.com, the tag will automatically track blog.example.com and shop.example.com
      ​

    • Specific subdomains, such as sub.example.com, can be listed without their parent domain. For example, if you only want to track blog.example.com and not the entire example.com domain, you can list blog.example.com directly.

  6. Select SAVE.
    ​

2. Configure connection settings

  1. Enable Web behaviour tracking by selecting YES.

  2. Enable Abandoned cart if you require this feature.
    This feature may require some additional customisation of the script. If you need help to enable abandoned cart for your site, contact Support.
    ​

  3. Enable Chat - select Yes/No according to your needs.
    This feature allows you to offer one-to-one customer support through a chat widget on your site. Learn more in Get started with Chat.
    ​

  4. If you want to add the Fresh Relevance script to your site, set Enable Fresh Relevance to Yes.
    ​
    If you’re interested in beginning to use Fresh Relevance functionality, contact your Customer Success representative.
    ​

  5. Configure Abandoned cart.

  6. Configure Abandoned browse.

  7. Configure Advanced settings.
    ​

    • Require cookie consent - enable this feature to ensure cookies are only stored on a visitor’s browser after consent is given. You can use the following methods to integrate this feature with your existing cookie management system:

      • To deny consent: dmPt('setCookiesConsent', false);

      • To grant consent: dmPt('setCookiesConsent', true);
        ​

    • Enable guest carts - this creates a contact in Dotdigital for visitors who abandon a cart but are not yet contacts in your account. You must ensure you have collected the necessary consent before sending any marketing communications to these contacts.
      ​
      ​We strongly recommend leaving your Regulatory settings on Enforce double opt-in for signups from signup forms and some API methods only (default). If you enforce double opt-in for all signups, then we don't recommend using abandoned cart emails for guests, as the process won't work correctly.
      ​

  8. Select SAVE to confirm your configuration.
    ​

3. Paste the code on your website

  1. Select VIEW CODE to see the Tag that has been generated for your account.

  2. Select COPY TO CLIPBOARD to copy the code.

  3. Paste your Connection code onto each page of your website, before the closing </body> tag.

4. Test the installation of the tag

  1. Select TEST to check the installation of the Dotdigital Tag, and enter a URL to test.

  2. Select TEST again to check that the Tag is correctly installed on the specified page.
    ​If there are any issues with the installation, you will see a message with information about the error and the steps to take to rectify it.
    ​

5. Wait for the data to populate

After you have saved your connection and added the Dotdigital Tag script to your website, it may take some time before you start seeing traffic data in WebInsights. Typically, you can expect to see data populate within about an hour, depending on the amount of web traffic your site receives.
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This built-in delay ensures that the data is accurately captured and processed.

If you do not see any data after a few hours, please verify that the script has been correctly added to your website and that it is functioning as expected. For further assistance, contact our Support team.

Edit the tag

To make any changes to the configuration of the Dotdigital Tag:

  1. Go to Connect > Connect your website.

  2. Select the Edit icon for the tag you want to make changes to.

  3. Make the desired changes, then select SAVE.

These changes are automatically pushed to the published tag on the domains specified.

Set up an abandoned cart trigger

Abandoned cart and abandoned browse triggers can help you re-engage customers who have shown interest in your products but haven't yet completed their purchase.

Before you start

  • You must have implemented abandoned cart tracking on your store. Learn how.

  • The settings below apply only if the cartinsight script does not include ProgramID and CartDelay. If those values are present, they take priority, and the abandoned cart settings are ignored.

  1. In Dotdigital, go to Connect > Connect Website.

  2. Find the connection you use on your store and select the edit icon.

  3. Under Abandoned cart, for 'Enrol abandoned carts to' select SELECT PROGRAM.

  4. Choose the abandoned cart program you want to enrol contacts on, then select APPLY.

  5. Expand the Enrol abandoned carts after drop-down menu, then choose the amount of time you want to delay before enrolling contacts onto the program. Options: No delay, 30 mins (recommended), 1 hour, 6 hours, 12 hours.

Testing and live delay recommendation

If you choose No delay, we try to enrol the contact as soon as an active cart is received. This can be useful when testing the abandoned cart automation. However, in an active program, we recommend adding a minimum delay of 30 minutes.

Set up an abandoned browse trigger

The abandoned browse trigger lets you enrol contacts directly after they visit your website. It works for regular page visits, as well as product detail pages. Learn more in Use abandoned browse.

  1. In Dotdigital, go to Connect > Connect Website.

  2. Find the connection you use on your store and select edit.

  3. Under Abandoned cart, for Enrol abandoned sessions to select SELECT PROGRAM. > To focus on contacts who visited product details pages, add a decision node to confirm the session today included those pages. Learn how.

  4. Choose the abandoned browse program you want to enrol contacts on, then select APPLY.

  5. Expand the Enrol abandoned sessions after drop-down men u, then choose the amount of time you want to delay before enrolling contacts onto the program. Options: No delay, 30 mins (recommended), 1 hour, 6 hours, 12 hours.

Abandoned sessions

A session is considered abandoned or expired after 35 minutes of inactivity. If you do not select any delay, the system enrolls the contact 35 minutes after the last page load. It's important to keep this in mind when testing the automation.

Focus on contacts who visited a product details page

If you want to focus on contacts who visited product details pages, you must create a segment to find those contacts and then add a decision node to find contacts present in the segment. Here’s a summary of how to do this:

  1. Add a decision node to your abandoned browse program.

  2. Set it to include contacts Present in the selected segment.

  3. Select CREATE NEW.

  4. Drag an Insight data block into the Include section.

  5. Add these filters:

    • Data collection: Webinsights

    • Contact filter: Number of records is greater than or equal to 1.

    • Record filter 1: Session_start occurs today

    • Record filter 2: product_name is not empty
      ​

  6. Select OKAY.

  7. Select APPLY.

Implement custom values

You can enhance your data collection by including more than the default information. This allows you to gather additional details that can be used in segments or automations. To achieve this, you can submit custom page values with each page request.

For more information, see Custom values implementation.

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