Skip to main content
All CollectionsGet startedTools
Get started with Advanced personalization (Fresh Relevance)
Get started with Advanced personalization (Fresh Relevance)

Our advanced personalization pack provides tools to personalize prospect and customer journeys across the web and email.

Gareth Burroughes avatar
Written by Gareth Burroughes
Updated over a week ago

Advanced personalization uses individual behaviour, location, weather, and price preferences to deliver a personalized web experience. It also captures personal data to enable one-to-one interactions using email at scale.

Additionally, it enables real-time dynamic content and features like countdown timers and individual coupons to drive urgency and conversions.

What's included

Advanced personalization gives you access to enhanced website and email personalization features, including:

  • Countdown timers

  • Weather tools

  • Website easy-editor

  • Image personalization

  • Advanced popovers

  • Advanced product recommendations

Get Advanced personalization

If you'd like to get the Advanced personalization add-on for your Dotdigital account, contact your Customer Success Manager.

Use Advanced personalization

Select Fresh Relevance from the left-hand menu in Dotdigital to open Fresh Relevance, our advanced personalization tool.

Add the script to your site

The Dotdigital tag is the simplest way to add our scripts (including Advanced personalization) to your site.

This single tag enables Web behavior tracking, Chat, Abandoned carts (with additional customization), and Advanced personalization (Fresh Relevance).

Learn more about the Dotdigital Tag.

Get help

If you need help with advanced personalization, go to our Fresh Relevance Help Center.

And if you're really stumped, contact our Advanced personalization support team.

Useful links

Here's a list of links you might find useful when getting started with Advanced personalization.

Did this answer your question?