Advanced personalization uses individual behaviour, location, weather, and price preferences to deliver a personalized web experience. It also captures personal data to enable one-to-one interactions using email at scale.

Additionally, it enables real-time dynamic content and features like countdown timers and individual coupons to drive urgency and conversions.

Advanced personalization gives you access to enhanced website and email personalization features, including:

If you'd like to get the Advanced personalization add-on for your Dotdigital account, contact your Customer Success Manager.

Select Fresh Relevance from the left-hand menu in Dotdigital to open Fresh Relevance, our advanced personalization tool.

The Dotdigital tag is the simplest way to add our scripts (including Advanced personalization) to your site.

This single tag enables Web behavior tracking, Chat, Abandoned carts (with additional customization), and Advanced personalization (Fresh Relevance).

If you need help with advanced personalization, go to our Fresh Relevance Help Center.

And if you're really stumped, contact our Advanced personalization support team.

Here's a list of links you might find useful when getting started with Advanced personalization.