EasyEditor template markup - an overview

What is EasyEditor template markup?

EasyEditor template markup is HTML and CSS that controls how your users can interact with your content in EasyEditor.

For example, you can use EasyEditor template markup to do the following:

Recommended starting point

We recommend using our 'Start from scratch' templates as a starting point to create your own email templates. These email templates include the most up-to-date HTML and CSS that make your email campaigns responsive in all email clients.

If you aren't building your email template in EasyEditor, you need to make sure your template includes an unsubscribe link.

Do different versions of EasyEditor template markup for email templates exist?

Yes - we have two versions of EasyEditor email template markup, and they aren't compatible with each other.

Although we no longer update our documentation for older versions, you might still find some useful information in them.

To check which version of EasyEditor email template markup is in your email templates, compare its source code against the source code of our 'Start from scratch' email template. This email template is the most up to date.

What else do I need to know about EasyEditor template markup for email templates?

  • Some email clients do not render some CSS rules unless they are inline styles. Therefore, EasyEditor has a built-in CSS inliner, which allows you to write your CSS rules in internal stylesheets without worrying about making them inline styles.
  • Our 'Start from scratch' and 'Mobile email. Rebooted' templates are responsive. However, in some email clients and web browsers, these templates do not display correctly if you change the width to be wider than 700px or narrower than 620px. Therefore, you can change the width only by editing the source code.
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