Learn how each Commerce flow connector handles your contacts.
Overview
You can use this article to see how customers, guests, and subscribers are handled across our Commerce flow connectors:
Handling your contact types
You can use the information below to see how your contacts are labeled and handled:
BigCommerce
- Customers
Customers are the users that have an account in your store, including those who aren't opted into your marketing. This includes contacts who check out as a guest. - Guests
Guests are synced into the Customer address book. - Subscribers
Subscribed customers are customers who opted in to receive your marketing messages when they created an account or when they checked out a product from your store. Since the 19three release, this includes subscribed customers who subscribed using the newsletter signup form.
Magento
- Customers
Registered contacts that have a customer account. - Guests
Email addresses from an order placed by a guest at checkout. - Subscribers
Contacts who opted into a newsletter subscription on your site. If a subscriber unsubscribes on your Magento site, we remove them from the Engagement Cloud subscribers address book. The contacts aren't suppressed.
Salesforce Commerce Cloud
- Customers
Customers are users that have an account in your store, including those who aren't opted into your marketing. This includes contacts who checked out as a guest. - Guests
Guests are synced into the Customer address book. - Subscribers
To enable subscriber synchronisation, you need to create the Accepts Marketing field in Salesforce Commerce Cloud. If a subscriber opts out in their store account, they are removed from the subscribers address book in Engagement Cloud. The subscriber isn't suppressed.
Shopify
- Customers
Customers are users that have an account in your store, including those who aren't opted into your marketing. This also includes contacts who checked out as a guest. - Guests
Guests are synced into the Customer address book, and the Subscriber address book, if they are opted in. - Subscribers
Subscribed customers are customers who opted in to receive your marketing messages when they:- Create an account
- Check out a product in your store
- Use the newsletter form provided by Shopify
- Have Shopify's Accept Marketing set to True
Shopware
- Customers
Customers are users that have an account in your store, including those who aren't opted in to your marketing. This includes contacts who check out as a guest. - Guests
Guests are synced into the Customer address book. - Subscribers
Subscribed customers are customers who opted in to receive your marketing messages either when they created an account or when they checked out a product in your store. If a subscriber opts out in their store account, they are removed from the Subscribers address book in Engagement Cloud. The subscriber isn't suppressed.
WooCommerce
- Customers
Customers are users that have an account in your store, including those who aren't opted into your marketing. This includes contacts who checked out as a guest. - Guests
Guests are synced into the Customer address book. - Subscribers
Subscribed customers are customers who opt in to receive your marketing messages, either when they create an account, or when they check out a product from your store. If they opt out in their store account, they are removed from the subscribers address book in Engagement Cloud. The subscriber isn't suppressed.