Commerce flow contact types

Learn how each Commerce flow connector handles your contacts.

Overview

You can use this article to see how customers, guests, and subscribers are handled across our Commerce flow connectors:

Handling your contact types

You can use the information below to see how your contacts are labeled and handled:

BigCommerce

  • Customers
    Customers are the users that have an account in your store, including those who aren't opted into your marketing. This includes contacts who check out as a guest.
  • Guests
    Guests are synced into the Customer address book.
  • Subscribers
    Subscribed customers are customers who opted in to receive your marketing messages when they created an account or when they checked out a product from your store. Since the 19three release, this includes subscribed customers who subscribed using the newsletter signup form.

Magento

  • Customers
    Registered contacts that have a customer account.
  • Guests
    Email addresses from an order placed by a guest at checkout.
  • Subscribers
    Contacts who opted into a newsletter subscription on your site. If a subscriber unsubscribes on your Magento site, we remove them from the Engagement Cloud subscribers address book. The contacts aren't suppressed.

Salesforce Commerce Cloud

  • Customers
    Customers are users that have an account in your store, including those who aren't opted into your marketing. This includes contacts who checked out as a guest.
  • Guests
    Guests are synced into the Customer address book.
  • Subscribers
    To enable subscriber synchronisation, you need to create the Accepts Marketing field in Salesforce Commerce Cloud. If a subscriber opts out in their store account, they are removed from the subscribers address book in Engagement Cloud. The subscriber isn't suppressed.

Shopify

  • Customers
    Customers are users that have an account in your store, including those who aren't opted into your marketing. This also includes contacts who checked out as a guest.
  • Guests
    Guests are synced into the Customer address book, and the Subscriber address book, if they are opted in.
  • Subscribers
    Subscribed customers are customers who opted in to receive your marketing messages when they:
    • Create an account
    • Check out a product in your store
    • Use the newsletter form provided by Shopify
    • Have Shopify's Accept Marketing set to True
    If a subscriber opts out in their store account, they are removed from the Engagement Cloud subscribers address book. The subscriber isn't suppressed.

Shopware

  • Customers
    Customers are users that have an account in your store, including those who aren't opted in to your marketing. This includes contacts who check out as a guest.
  • Guests
    Guests are synced into the Customer address book.
  • Subscribers
    Subscribed customers are customers who opted in to receive your marketing messages either when they created an account or when they checked out a product in your store. If a subscriber opts out in their store account, they are removed from the Subscribers address book in Engagement Cloud. The subscriber isn't suppressed.

WooCommerce

  • Customers
    Customers are users that have an account in your store, including those who aren't opted into your marketing. This includes contacts who checked out as a guest.
  • Guests
    Guests are synced into the Customer address book.
  • Subscribers
    Subscribed customers are customers who opt in to receive your marketing messages, either when they create an account, or when they check out a product from your store. If they opt out in their store account, they are removed from the subscribers address book in Engagement Cloud. The subscriber isn't suppressed.
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