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Understanding the sync process from Shopline to Dotdigital
Understanding the sync process from Shopline to Dotdigital

Learn about the data that’s synchronised from Shopline to Dotdigital, such as contact, insight, and cart data.

Gareth Burroughes avatar
Written by Gareth Burroughes
Updated over a week ago

The Shopline connector syncs five different data types to Dotdigital:

  • Customers

  • Subscribers

  • Orders

  • Catalog

  • Cart

Typically, synchronisation occurs every five minutes after the last sync has finished, but times can vary based on the amount of data that is being synchronised at a given time. We’ve broken the different data types into three different categories.

Learn about contact data

The Shopline connector synchronizes your customers and subscribers to Dotdigital. By default, the connector synchronises subscribed customers automatically. If you want to synchronise customers, you need to map them to the appropriate list from your connector settings.


All contacts who have purchased from or entered their email addresses on your Shopline store, regardless of whether they have opted into your marketing or checked out as guests.


All contacts who have an account and opted into marketing communications on your website. These contacts need to have the Shopline Accepts Marketing box checked.

In addition to the contact’s email address, the connector synchronises additional information, such as name, addresses, tags, and more.

See a full list of fields that are synchronised in Sync customer fields from Shopline.

Learn about insight data

Orders and catalog data are automatically synchronised after the connector is installed. They are stored in the order and catalog insight collections in your Dotdigital account.

All current and historical orders. This includes the purchase date, which items have been purchased, and the current order status.


All current products stored within your Shopline catalog. This includes product names, descriptions, SKUs, stock, status, and price.

Automatic catalog sync

Once the connection is set up, there are no options to turn order and catalog synchronisation on or off – this is done automatically.

Learn about cart data

Cart data is stored against a CartInsight collection which is used to trigger and send abandoned checkout or abandoned cart emails. Data is sent once an identified contact adds an item to their cart and then leaves before completing a purchase. This data includes the product names, descriptions, images, URLs, prices, and much more.

Delete a customer

Deleting a customer or their information from your connected store does not delete the customer data in Dotdigital. To delete customer data from Dotdigital, you must do it manually within Dotdigital. Learn more.

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