Enable Site and ROI tracking in Shopware 6

Learn how to enable Site and ROI tracking on your Shopware 6 store.

Overview

Use Site and ROI tracking to keep track of your customer behaviour.

  • Site tracking
    Site tracking enriches your data and understanding of your contacts' engagement with your site.
  • ROI tracking
    ROI tracking gives you a greater appreciation of your campaigns' ROI conversion rates.
    To learn more, check out the article Use site and ROI tracking.

Before you start

Things you need to know:

Enable Site and ROI tracking for Shopware 6

To enable Site and ROI tracking on your Shopware 6 store:

  1. In Shopware 6, go to Extension > My extensions.
  2. Find the Dotdigital for Shopware app, then expand the settings drop-down menu and select Configuration.
  3. Under the heading Tracking, select the Enable Site and ROI tracking check box.
    site-tracking.png
  4. Expand the Select region drop-down menu, and select the correct region for your account.
  5. Select Save.
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