Enable Site and ROI tracking in Shopware 6

Learn how to enable Site and ROI tracking on your Shopware 6 store.

Overview

Use Site and ROI tracking to keep track of your customer behaviour.

• Site tracking
  Site tracking enriches your data and understanding of your contacts' engagement with your site.
• ROI tracking
  ROI tracking gives you a greater appreciation of your campaigns' ROI conversion rates.
  

  To learn more, check out the article Use site and ROI tracking.

Before you start

Things you need to know:

• Check out the Shopware 6 integration checklist to help track your progress.

Enable Site and ROI tracking for Shopware 6

To enable Site and ROI tracking on your Shopware 6 store:

1. In Shopware 6, go to Extension > My extensions.
2. Find the Dotdigital for Shopware app, then expand the settings drop-down menu and select Configuration.
3. Under the heading Tracking, select the Enable Site and ROI tracking check box.
   
4. Expand the Select region drop-down menu, and select the correct region for your account.
5. Select Save.