Marketplacer

Learn how to automatically import your Marketplacer commerce data into your Dotdigital account.

Overview

Once you import your Marketplacer data into Dotdigital, you can start to take advantage of our automation and commerce intelligence tools to enrich your marketing and customer engagement. The integration allows you to sync contact, product, and order data.

Benefits

With your Marketplacer commerce data syncing to Dotdigital, here are just some of the things you can do:

• More easily understand and utilise your customer data.
• Gain valuable insights into your sales using our retail dashboard.
• Segment your customers using Recency Frequency Monetary (RFM) analysis, and target your efforts where they are needed most to maximise return on investment.
• Enable AI-powered product recommendations.
  

  To learn more, check out the articles:

  • Using the Retail dashboard
  • Understand RFM scoring and how to use it
  • Get started with Product recommendations

Before you start

Things you need to know:

• It’s possible to use Marketplacer as either a Seller or an Operator. You must be a Marketplacer Operator to use the integration.
• Sync direction for your data is one-way, Marketplacer to Dotdigital.
• Abandoned carts are not automatically configured as part of the integration, but we may be able to assist with setting up abandoned carts depending on the configuration of your Marketplacer site.
  

  To find out how we can help, Contact us.

Activate the integration

To activate the Marketplacer integration, you must contact us. We need to support the installation to make sure it’s correctly configured and works as expected.

Features

The features of the Marketplacer integration:

• Syncs three data types:
  
  • Subscribed and non-subscribed contacts
  • Order data
  • Product catalog

Contact data

Your Marketplacer contacts are synced into a Dotdigital address book called Marketplacer Contacts. If you have chosen to sync both subscribed and non-subscribed contacts, you can use a segment based on the NEWSLETTER_SUBSCRIBE data field to differentiate between the two.

To learn more, check out the article Create a segment.

Address book selection

If you want your Marketplacer contacts to be added to a different address book on sync, you can discuss this with us during the integration setup. Alternatively, you could use an automated program to move contacts from the Marketplacer subscribers address book to another address book of your choice. To learn more, check out the article Using programs to add contacts to address books and other programs.

The integration syncs the following contact details:

• Email
• First name
• Last name
• Full name

The integration also creates and syncs these custom data fields:

• BILLING_ADDRESS_1
• BILLING_ADDRESS_2
• BILLING_CITY
• BILLING_COMPANY
• BILLING_COUNTRY
• BILLING_POSTCODE
• BILLING_STATE
• BILLING_TELEPHONE
• CUSTOMER_ACTIVE
• CUSTOMER_ID
• CUSTOMER_TYPE
• CUSTOMER_USER_GROUP
• DOB
• NEWSLETTER_SUBSCRIBE
• ON_CREDIT_HOLD

Product data

All current products held in your Marketplacer catalog are synced to Dotdigital, in an account-scoped insight data collection called catalog_marketplacer.

The following attributes are synced for each product:

• sku
• status
• name
• price
• currency
• url
• specialprice
• stock
• image_path
• id

Order data

All open orders are synced from Marketplacer to Dotdigital, and stored in an insight data collection called orders. Order data follows the below schema:

id
number
email
purchase_date
billing address
	id
	type
	first_name
	last_name
	billing_postcode
	billing_address_1
	billing_address_2
	phone
	billing_city
	billing_country
	state
		state 1
			code
			name
products
	product_id
	parent_id
	name
	price
	price_inc_tax
	sku
	qty
order_subtotal
base_subtotal_incl_tax
discount_amount
order_total
payment
delivery_method
delivery_total
currency
order_status
coupon_code
tags
fulfilment_status
payment_status
store_name
source
tracking
	company
	number
	url
comment
calculated_retail_value