Marketplacer

Learn how to automatically import your Marketplacer commerce data into your Dotdigital account.

Overview

Once you import your Marketplacer data into Dotdigital, you can start to take advantage of our automation and commerce intelligence tools to enrich your marketing and customer engagement. The integration allows you to sync contact, product, and order data.

Benefits

With your Marketplacer commerce data syncing to Dotdigital, here are just some of the things you can do:

Before you start

Things you need to know:

  • It’s possible to use Marketplacer as either a Seller or an Operator. You must be a Marketplacer Operator to use the integration.
  • Sync direction for your data is one-way, Marketplacer to Dotdigital.
  • Abandoned carts are not automatically configured as part of the integration, but we may be able to assist with setting up abandoned carts depending on the configuration of your Marketplacer site.
    To find out how we can help, Contact us.

Activate the integration

To activate the Marketplacer integration, you must contact us. We need to support the installation to make sure it’s correctly configured and works as expected.

Features

The features of the Marketplacer integration:

  • Syncs three data types:
    • Subscribed and non-subscribed contacts
    • Order data
    • Product catalog

Contact data

Your Marketplacer contacts are synced into a Dotdigital address book called Marketplacer Contacts. If you have chosen to sync both subscribed and non-subscribed contacts, you can use a segment based on the NEWSLETTER_SUBSCRIBE data field to differentiate between the two.

To learn more, check out the article Create a segment.

Address book selection

If you want your Marketplacer contacts to be added to a different address book on sync, you can discuss this with us during the integration setup. Alternatively, you could use an automated program to move contacts from the Marketplacer subscribers address book to another address book of your choice. To learn more, check out the article Using programs to add contacts to address books and other programs.

The integration syncs the following contact details:

  • Email
  • First name
  • Last name
  • Full name

The integration also creates and syncs these custom data fields:

  • BILLING_ADDRESS_1
  • BILLING_ADDRESS_2
  • BILLING_CITY
  • BILLING_COMPANY
  • BILLING_COUNTRY
  • BILLING_POSTCODE
  • BILLING_STATE
  • BILLING_TELEPHONE
  • CUSTOMER_ACTIVE
  • CUSTOMER_ID
  • CUSTOMER_TYPE
  • CUSTOMER_USER_GROUP
  • DOB
  • NEWSLETTER_SUBSCRIBE
  • ON_CREDIT_HOLD

Product data

All current products held in your Marketplacer catalog are synced to Dotdigital, in an account-scoped insight data collection called catalog_marketplacer.

The following attributes are synced for each product:

  • sku
  • status
  • name
  • price
  • currency
  • url
  • specialprice
  • stock
  • image_path
  • id

Order data

All open orders are synced from Marketplacer to Dotdigital, and stored in an insight data collection called orders. Order data follows the below schema:

id      
number      
email      
purchase_date      
billing address      
  id    
  type    
  first_name    
  last_name    
  billing_postcode    
  billing_address_1    
  billing_address_2    
  phone    
  billing_city    
  billing_country    
  state    
    state 1  
      code
      name
products      
  product_id    
  parent_id    
  name    
  price    
  price_inc_tax    
  sku    
  qty    
order_subtotal      
base_subtotal_incl_tax      
discount_amount      
order_total      
payment      
delivery_method      
delivery_total      
currency      
order_status      
coupon_code      
tags      
fulfilment_status      
payment_status      
store_name      
source      
tracking      
  company    
  number    
  url    
comment      
calculated_retail_value      
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