You can automatically send abandoned browse emails using programs designed to detect if the customer has browsed products. If the customer haven’t bought anything, the abandoned browse campaign is sent.
1. Create your email
In Dotdigital, go to Automation > Triggered emails.
Select ADD NEW.
Choose a template or start from scratch with a blank template.
Enter a name and choose a location.
Enter your campaign details.
Select SAVE & CONTINUE.
2. Design
In EasyEditor, drag a Title block onto the canvas.
Select the block, then enter your title.
Drag a Text block onto the canvas.
Select the text block, then enter some text for your abandoned browse campaign.
From the Ecommerce building blocks, drag the Last browsed products block onto the canvas.
Select Last browsed products block, then expand the Settings drop-down menu, and adjust the block according to your needs.
To preview your campaign, select PREVIEW.
Select SAVE & CONTINUE.
On the plain text campaign page, select SAVE & CONTINUE.
You can't create a plain text version for abandoned browse campaigns because they contain Liquid, which is not available in plain text.
Want to do more?
At this point you might be looking to do a bit more with your campaign than we do in this basic guide. Check out our extras at the bottom of this article to learn how to do more:
3. Test
You can send your abandoned browse campaign to your test contacts or run an inbox and spam filter test to check that it looks exactly how you want it. In this example, we send to test contacts.
For Last browsed products block to show its contents to a test contact, that contact must have at least one webInsight record stored against them.
To send a test abandoned browse campaign:
For Send to your test contacts, select CHOOSE CONTACTS.
For Test send, select The HTML version only.
This is because abandoned browse campaigns only work as HTML.Select SELECT TEST ADDRESS, then find and select the test email address you want to send to. You can SELECT MORE if you need to add more test addresses.
If you need to add a test address, select + NEW TEST ADDRESS and add the new address.
Select TEST SEND.
Select CONTINUE.
Check the details of your campaign.
That's it! You've set up an abandoned browse email. You can now add it to your abandoned browse program.
Learn more in Create abandoned browse program.