Web tracking and data
Connect and track your website
The Dotdigital Tag
Streamline your site workflows with the Dotdigital Tag.
Add the Dotdigital Tag to your websiteSeamlessly integrate Dotdigital scripts with your site.
Dotdigital Tag tracking methodsThe Dotdigital Tag APIs streamline event tracking and user identification for your site.
Web behavior tracking with the Dotdigital TagCollect data based on your contacts' browsing behavior.
Use events with the Dotdigital TagTrack custom events from your website.
Migrate from legacy tracking scripts to the Dotdigital TagEnsure you continue to track all the data you need when upgrading to the Dotdigital Tag.
Insight data
How to import, store and manage Insight data collections.
The non-developers' guide to Insight dataWhat Insight data is and how you can make use of it.
Import insight dataBulk upload essential data, such as your orders and product catalogs.
Manage Insight dataThe properties of an Insight data collection that are available for you to edit vary based on the kind of data within the collection.
View, edit, or delete a scheduled data importYou can view all scheduled data imports set up on your account to view the status of, check the history of, edit, or delete an import.
Use Insight data for segmentationUse Insight data to create specific groups of customers based on past purchases, browsing behaviours, and more.
Product and category insight dataHow it's synced from your store to Dotdigital.
Abandoned cart and browse
Recover lost revenue.
Understand abandoned cartHow to monitor abandoned carts on your store and send abandoned cart messages.
Understand how the abandoned cart model worksTurn your abandoned carts into sales.
Abandoned carts: link to cart URLAllow your customers to return directly to their shopping cart.
Create an abandoned cart emailAn abandoned cart email is a triggered campaign displaying the latest contents of a customer's cart.
Create an abandoned cart SMS and MMSRecover more carts with abandoned cart SMS and MMS messages.
Create an abandoned cart programAutomatically send your email or SMS abandoned cart campaigns.
Use abandoned browseUse the Dotdigital Tag to identify the product a contact last browsed.
Create an abandoned browse emailAn abandoned browse email is a triggered campaign showing the latest products the customer browsed, but not added to the cart or purchased.
Create an abandoned browse SMS or MMSSend your contacts an abandoned browse message to remind them about the products they viewed but didn’t buy.
Create an abandoned browse programRe-engage visitors with targeted messaging after they leave your site.
Last browsed WebInsight data in programsUse last browsed WebInsight data in a program.
Web behavior, site and ROI tracking scripts (Legacy features)
Information about our legacy tracking scripts.
[Legacy] Abandoned cart JSON breakdown
[Legacy] Site and ROI tracking
[Legacy] Install Web behavior trackingBegin passing Webinsight data in to your Dotdigital account.
[Legacy] Understand Web behavior tracking