You can use an abandoned browse program to automatically send reminders to your contacts after they view products, but don't complete the purchase.
An abandoned browse is an event that’s triggered when:
Contacts who click through from a Dotdigital email campaign, browse items, and then leave the store without completing an order.
Visitors submit their email address or mobile number, browse items and then leave the store without completing an order.
Logged-in customers browse items and then leave the store without completing an order.
When an abandoned browse is triggered, the details of the last browse are stored as a record in the contact's WebInsight data collection in Dotdigital. The WebInsight data includes items such as product name, product SKU, product price, and more.
See a complete list of the last browsed variables.
Before you start
Things you need to know:
You must have Dotdigital Tag installed on your website, with Web behavior tracking enabled, to track page visits from your contacts.
We recommend implementing the last browsed variables to use the Last browsed block in your campaign.
We recommend having the OrderInsight data to check if a contact ordered an item after opening one of your campaigns.
1. Create your campaigns
When you create your abandoned browse program, you need to choose the SMS or email campaigns you want to send. While it’s possible to create the campaigns after creating your program, it’s simplest to get your campaigns ready first, so that your program is ready to start enrolling contacts as soon as you’ve completed the setup.
Create an email campaign which contains a Last browsed product block. This block contains a link back to the contact’s browsing history on your store, allowing them to easily complete their purchase.
Learn how in Create an abandoned browse email.
SMS
Create an SMS message which uses Liquid markup to add a link to the customer’s cart to the SMS message body.
Learn how in Create abandoned browse SMS.
2. Create a program
You can create an abandoned browse program either from scratch, or using a program template.
Go to Automation and select the Quick create icon for Programs.
On the Choose a template page, select the template you want to use or select Blank template to build from scratch.
Enter a name for your program, and choose a location.
Select CONTINUE.
3. Configure the Start node
Select the Start node.
Select SET SCHEDULE and then select No scheduled enrolment.
Select APPLY.
4. Set a Decision node
Decision node checks if:
the visitor visited any of your selected URL addresses.
page_viewed>product_nameis not emptycontacts have
order.purchase_datein the last 24 hours.
You don't want to send an abandoned browse reminder to a contact for whom any of the above conditions are true, so we use the decision node Yes path to exit such contacts from the program.
Select the decision node.
For Condition, select SELECT CONDITION, then select Present in the selected segment.
Select CREATE NEW.
Drag the Insight data block into the Include box, select webInsights and add the following filters:
Contact filter: Number of records is greater than or equal to 1
Record filters:
page_viewed>page_urlis equal to @YOUR_URL@
These URLs are for your particular categories.
Select OKAY.
Select APPLY twice.
Set Maximum wait time to IMMEDIATELY.
Your decision node is set up.
5. Select your campaigns
Drag in an SMS or Email campaign node and connect it with NO.
Select SELECT CAMPAIGN and choose the abandoned browse campaign you want to send.
Select APPLY.
Drag in the Exit program block and connect it with YES.
That's it! Contacts will exit this program when they reach the End node.
Test the abandoned browse process
Once you’re happy with the program you’ve built, you must thoroughly test the process before finalising your changes.