Segment.com is a customer data platform that helps you collect, clean, and control your customer data from websites, mobile apps, and other tools. It acts as a central hub for all your customer information.

By connecting Dotdigital to Segment.com, you can automatically sync customer data and trigger marketing activities based on real-time customer behavior and events.

These connections are made by setting up sources and destinations with configurable actions.

Sources collect data from your websites, apps, and tools, while destinations like Dotdigital receive and act on that data through specific actions.

Segment.com allows you to automate data collection and customer engagement without manual data entry. Instead of copying customer information between systems, Segment.com does the heavy lifting for you and automates it.

Connecting Dotdigital to Segment.com saves you time and ensures your marketing campaigns are always based on the most current customer data, so you can focus on creating better customer experiences.