The Purchase block in the segment builder offers additional capabilities when compared to filtering directly on order insight data. For example, you can filter orders by the full set of product fields, metadata, and category data.
The purchase block lets you filter your contacts by:
Catalog
The catalog the product they purchased was in.Products
The products they purchased.Purchase filter
A variety of product criteria, such as order count, order total, delivery method, billing address, price, and more.Date filters
Various options for filtering by purchase date and the anniversary of a purchase.Category
The category of previously purchased products.
Before you start
Things you need to know:
You must have order and catalog data in your account.
The purchase block is used with our segment builder.
Learn more in Create a segment.
Create a segment with the purchase block
Go to Audience > Segments.
Select NEW SEGMENT, then Blank template.
From the left-side of the segment builder, under the heading Ecommerce, drag the Purchase block into either the Include or Exclude areas of the segment builder.
Select the Purchase block to open its settings menu.
For Catalog select the catalog you want to target purchases from.
If you only have one catalog, it's selected for you by default.To filter by product fields, select Choose products. Then select the product field you want to filter by, choose the operator, and enter the value. When complete, select OK.
Operator options are:is equal to
is not equal to
contains
starts with
ends with
is empty
is not empty
To filter by purchase filters for order count and order fields:
Select Set purchase filters, for Order count is, choose an operator and then enter an order amount to filter by.
For order fields, expand the Order fields drop-down menu, and choose the Order field you want to filter by, then choose the operator, and enter the value. When complete, select OK.
Operator options are:is equal to
is not equal to
contains
starts with
ends with
is empty
is not empty
To filter by a store category, select Set category filters, then choose the categories to filter by. When complete, select OK.
To filter by purchase date, select Set date rules, choose the purchase date filter you want to use – occurs, anniversary occurs, does not occur –, then choose the operator, and enter the value. When complete, select OK.
Operator options are:today
before
on or before
after
on or after
more than
in the next
in the last
between
on the date
Select OK, then select SAVE to save your segment.
Today vs in the last one day
The today operator works based on calendar date, while in the last one day would return results from the full preceding 24 hours.