Link placeholders in EasyEditor

If you're building your email outside of EasyEditor, you might need some snippets of HTML code to enable certain link types.

Gareth Burroughes avatar
Written by Gareth Burroughes
Updated over a week ago

We always suggest using our EasyEditor to build your emails. It provides an easy and effective way to craft beautiful campaigns. If you're uploading HTML code created in third-party software, we're not able to guarantee it'll look exactly the same once uploaded to our EasyEditor.

If you do use a custom-coded template, you need some link placeholders to enable certain types of system link in your campaigns. Here are the most common ones:


What is it?


Unsubscribe link


View in browser


Double opt-in link


Preference centre link

If you upload HTML code without an unsubscribe link included, you'll receive a Campaign save error. If you get this error, you must include https://$UNSUB$ (an unsubscribe link) in your HTML code and save again.

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