The Update contact node is used to update contact data fields and marketing preferences as a contact passes through an automated program. You might, for example, want to opt contacts into a marketing preference based on a link they have clicked in an email campaign or update a data field to show that a contact is currently inside a program.
Update contact node in a program
The following steps assume that you have already created a program and configured the Start node and any other nodes which come before the Update contact node you want to add.
1. Place the node on the canvas
Drag an Update contact node from the Program nodes menu on to the canvas.
Select the node.
You see a set of radio buttons to choose from:
2. Configure the node
To update a contact data field:
Select Have the selected data field updated.
To choose from your existing data fields, select SELECT DATA FIELD and then select the data field name from the list, or to create a new data field, select + CREATE DATA FIELD.
To learn more about creating data fields, check out the article Create, delete and edit contact data fields.
The configuration options you have depend on the type of contact data field you have chosen. View the Configuration options table below.
Data field type
Enter the text value you want the data field to be updated with in the Set value to field.
Expand the Set value to drop-down menu and select is yes or is no.
To update a Marketing preference:
Select Be opted in to the selected preferences or Be opted out of the selected preferences.
Select SELECT PREFERENCE.
Select the checkboxes to choose either a preference category or individual preferences.
A list of the selected preferences is displayed. To confirm, select APPLY.
Your Update contact node is configured, and any contact passing through the node has their data fields or marketing preferences updated as specified.
You can continue to build out your program with additional nodes, or link the Update contact node to your End node to exit contacts from the program.