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Add an unsubscribe option to your page

Provide your subscribers with a way to opt out of receiving your campaigns by adding an unsubscribe option.

Written by Laura Russell
Updated this week

Creating engaging content and building relationships with your audience is as valuable as respecting their privacy and preferences. Adding an unsubscribe option helps you respect subscriber preferences and maintain a compliant contact list.

There are three steps to this process:

  1. Get your unsubscribe option code from your unsubscribe form.

  2. Add the unsubscribe option to a text block on your page.

  3. Add the unsubscribe script to your page.

Before you start

Things you need to know:

  • All accounts include a default unsubscribe page. Learn how to add an unsubscribe option to a page created in the Surveys, pages, and forms.

  • Campaign-level unsubscribe reporting isn't available with this method.

  • You can’t use form blocks and unsubscribe form code on the same page.

1. Get the unsubscribe code

  1. Expand the User menu, then go to Settings > Contacts, and select Signup forms.

  2. Expand the Signup channels drop-down menu and select Email only, SMS only or Both Email and SMS.
    Your selection here determines which channels are unsubscribed.

  3. For Include unsubscribe option, select YES.

  4. Select GENERATE CODE.

  5. In the Signup form code panel, select Copy to clipboard.

  6. Paste your code into a plain-text editor.

2. Add the unsubscribe option to your page

  1. Go to Content > Surveys, pages, and forms.

  2. Select the page you want to add the unsubscribe option to.

  3. From the Building blocks side menu, drag a text block onto the EasyEditor canvas.

  4. Select the text box, then select HTML.
    ​

  5. In your plain-text editor, copy all the code between the style and form tags.

  6. Go back to EasyEditor and paste the code into the Enter markup field in the side panel.

3. Add the script to your page

You can’t add the script tag to the HTML box. Instead, you must use the tracking code feature.

To add the script to your page:

  1. In EasyEditor, expand the UTILITIES drop-down menu, then select Add tracking code.

  2. On the Tracking codes side panel, select Add tracking code.

  3. Select Other.

  4. In your plain-text editor, copy all the code between the script tags.

  5. Go back to EasyEditor and paste the code into the Other tracking code field.

  6. For Tracking code position, select In the <head>.

  7. Select APPLY.

That's it. You can now finish and style the page with the options available in the editor.

Related Articles
Use a customised unsubscribe form
Export templates and campaigns from your account
Add a page or form as a popup on a site
Unsubscribe and resubscribe to SMS campaigns
Manage unsubscribe links and preference centres
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