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Use your own branded short URL in SMS
Use your own branded short URL in SMS

A branded, short-URL not only looks professional but helps to reinforce your brand.

Gareth Burroughes avatar
Written by Gareth Burroughes
Updated over a week ago

Using your own URL has multiple benefits:

  • See who has interacted with your message.

  • Use split testing with SMS campaigns.

  • Combine with your Google analytics UTM – for both your account and Google Analytics tracking.

Before you start

Things you need to know:

Select your own branded short URL

  1. Expand the User menu and go to Settings > SMS > SMS settings.

  2. Select the Branding tab.

  3. Under the Set default column, select the URL you want to use as your default shortened URL.

That's it. From now on, all your SMS campaigns use your branded short URL.

Calculate the length of your shortened link including branded URL

When editing your SMS message, the SMS calculator shows you the true length of your shortened links. However, to calculate the overall length of your shortened links using a branded URL:

  1. Start with the length of your branded short URL.

    You can see this under User menu > Settings > SMS > SMS settings > Branding.

  2. Add eight to the branded URL character count. This is to accommodate for a forward slash (/) and our seven-digit tracking code. Therefore, Length of shortened link = Branded URL + 8.

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