Using your own URL has multiple benefits:
See who has interacted with your message.
Use split testing with SMS campaigns.
Combine with your Google analytics UTM – for both your account and Google Analytics tracking.
Before you start
Things you need to know:
You must have purchased a domain through Dotdigital or delegated a subdomain to us.
Select your own branded short URL
Expand the User menu and go to Settings > SMS > SMS settings.
Select the Branding tab.
Under the Set default column, select the URL you want to use as your default shortened URL.
That's it. From now on, all your SMS campaigns use your branded short URL.
Calculate the length of your shortened link including branded URL
When editing your SMS message, the SMS calculator shows you the true length of your shortened links. However, to calculate the overall length of your shortened links using a branded URL:
Start with the length of your branded short URL.
You can see this under User menu > Settings > SMS > SMS settings > Branding.
Add eight to the branded URL character count. This is to accommodate for a forward slash (/) and our seven-digit tracking code. Therefore,
Length of shortened link = Branded URL + 8.