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Set country rules for your SMS opt-out messages

Set up specific auto-replies for unsubscribe-related SMS messages received from customers in Canada, France, New Zealand and the USA.

Gareth Burroughes avatar
Written by Gareth Burroughes
Updated this week

Most countries in the world have the same rule: when a customer opts-out, don't contact them again.

However, some countries require you to reply to your customers and confirm the SMS opt-out was received.


Before you start

Things you need to know:

  • All replies are charged at the standard rates for all listed countries.

  • For Canada and the USA, you must send an opt-out confirmation message after your contact opts out.

    For toll-free numbers, the network automatically sends a confirmation message for you, so no action is needed. But, if you send your message from a short code, you must activate and enter an opt-out confirmation message.


Set regional auto-replies for SMS opt-outs

To set your auto-reply country rules for unsubscribe-related SMS messages:

  1. Expand the User menu, go to Settings > SMS > SMS settings

  2. Select the Country rules tab.

Canada

  1. Under Canada, select the edit (pencil) icon.

  2. Expand the From name drop-down menu to select the from name or number of your SMS response.

  3. For Canada this must be a toll free number or short code that you have purchased.

  4. To turn on your SMS auto-replies, for Status, select ACTIVE. To turn off, select INACTIVE.

  5. Under the heading Message, edit the reply template for each of the trigger words.

    Available trigger words are:

    • STOP
      And variants.

    • HELP

    • UNSTOP
      And variants.

    • ARRET

    • AIDE

    • INFO

  6. Personalise the templates for each.

  7. Select SAVE.

France

  1. Under France, select the edit (pencil) icon.

  2. Expand the From name drop-down menu to select the from name or number of your SMS response.

  3. To turn on your SMS auto-replies, for Status, select ACTIVE. To turn off, select INACTIVE.

  4. Under the heading Message, edit the reply template for the STOP trigger word.

  5. Select SAVE.

New Zealand

  1. Under New Zealand, select the edit (pencil) icon.

  2. Expand the From name drop-down menu to select the from name or number of your SMS response.

  3. To turn on your SMS auto-replies, for Status, select ACTIVE. To turn off, select INACTIVE.

  4. Under the heading Message, edit the reply template for the STOP trigger word.

  5. Select SAVE.

USA

  1. Under United States, select the edit (pencil) icon.

  2. Expand the From name drop-down menu to select the from name or number of your SMS response.
    For the US this must be a toll-free number or short code that you have purchased.

  3. To turn on your SMS auto-replies, for Status, select ACTIVE. To turn off, select INACTIVE.

  4. Under the heading Message, edit the reply template for each of the three trigger words.

  5. There are three boxes: STOP, HELP, and UNSTOP. Personalise the templates for each.

  6. Select SAVE.

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