Our commerce intelligence reports give you insights into your customer behaviour, such as customer lifetime value (CLV) and average order value (AOV). By default, these reports include all contacts synced to your account. These contacts have agreed to receive marketing communications from you.
Sync non-marketing contacts
With our ecommerce integrations, you can expand the scope of your reports by syncing all your contacts into your account. This includes contacts who have subscribed to marketing communications and those who have not.
If you sync all contacts to your account, you must ensure that you only send campaigns to contacts who have subscribed to marketing communications. To do this, you must understand how ecommerce platforms organise your contacts.
Contact organisation
We broke this section down into two sections: Magento and non-Magento. This is because Magento integrations organise contacts differently in Dotdigital.
Magento
If you use Magento, Dotdigital organises your contacts into three lists:
List | Description |
Customers | Contains registered account-holding customers from your Magento site. This list is not for marketing campaigns. |
Subscribers | Contains customers who have opted into the newsletter subscription on your site. This list is for marketing campaigns. |
Guests | Contains email addresses from orders placed using the guest checkout feature. This list is not for marketing campaigns. |
Non-Magento
With most other ecommerce solutions, Dotdigital organises your contacts into two lists:
List | Description |
Customers | Contains all your contacts. This list is not intended for marketing campaigns. |
Subscribers | Contains all marketing contacts (guests and customers). This list is for marketing campaigns. |
When sending a campaign, it is your responsibility to use the correct lists and appropriate filtering to exclude all contacts who do not wish to receive marketing communications.
Learn more in Types of segment rules.