Our commerce intelligence reports give you insights into your customers' behaviour, such as customer lifetime value (CLV) and average order value (AOV). These reports cover all contacts synced to your account – by default. These are the contacts who agree to receive marketing communications from you.
Syncing non-marketing contacts
With our ecommerce integrations, you can widen the scope of your reports by syncing all your contacts into your account. This means including contacts who have subscribed for marketing communications and those who haven't.
If you do sync all contacts to your account, you must be extra careful to only send campaigns to contacts who have subscribed to marketing communications. To do this, you must understand how ecommerce platforms organise your contacts.
How Dotdigital organises your contacts
We broke this section down into two sections: Magento and non-Magento. This is because, if you use Magento, your Dotdigital list looks slightly different.
Magento
With Magento, Dotdigital organises your contacts into three lists:
List | Description |
Customers | Contains registered account-holding customers from your Magento site. This list is not for marketing campaigns. |
Subscribers | Contains customers who have opted into the newsletter subscription on your site. This list is for marketing campaigns. |
Guests | Contains email addresses from orders placed using the guest checkout feature. This list is not for marketing campaigns. |
Non-Magento
With most other ecommerce solutions, Dotdigital organises your contacts into two lists:
List | Description |
Customers | Contains all your contacts. This list is not for marketing campaigns. |
Subscribers | Contains all marketing contacts (guests and customers). This list is for marketing campaigns. |
When sending a campaign, it is your responsibility to use the correct lists and appropriate filtering to exclude all contacts who do not wish to receive marketing communications.
Learn more in Segmenting on lists.