It’s possible to sync both your subscribers and customers between your BigCommerce store and Dotdigital.
Your subscribers are customers who have opted-in to your marketing emails. We sync these contacts into a list called Store subscribers by default, but you can change this if you want to.
Your customers are all the contacts who have purchased something through your site. So, your customers include your subscribers plus any contacts who haven’t opted-in to your marketing. For this reason, we don’t sync your customers by default, but if you choose to sync your customers, you can select a list to store them in.
Select lists for subscribers and customers
To map your BigCommerce subscribers and customers to Dotdigital lists:
In Dotdigital, go to Connect and select the BigCommerce tile under Installed integrations and extensions.
Under the heading Contacts, expand the Sync subscribers to drop-down menu, then select the Dotdigital list that you want to sync your subscribers to.
If you also want to sync your customers, expand the Sync customers to drop-down menu, then select the Dotdigital list to sync your customers to.
It’s important to remember that not all customers have subscribed into marketing communications. If you choose to sync them, make sure you sync them to a list that won’t be used for marketing communications.
Dotdigital updates these contact data fields:
Shipping address (default address)
Subscriber Status (accepts_marketing)
When a customer unsubscribes through Dotdigital, accept_marketing changes to false and accepts_marketing_updated_at changes to the current date.
These contact data fields are then updated in BigCommerce. This happens during the next scheduled sync. Dotdigital syncs incremental updates; historical data isn’t synchronised. If a customer doesn't exist in BigCommerce, Dotdigital doesn’t create the customer during the synchronisation.
Recording consent for your contacts
Consent is an agreement between you and your contacts about your intentions with their personal data. We let you store this consent in a free Insight data collection called
ConsentInsight. You can capture consent for your contacts, using one of the following:
A signup form
An embedded form (Pages and forms)
The manual in-app importer