Skip to main content

Microsoft Dynamics engagement checklist

Use the Dotdigital for Microsoft Dynamics connector to nurture your customer relationships and harness the power of your data.

Gareth Burroughes avatar
Written by Gareth Burroughes
Updated over a week ago

Review and manage contact suppressions

🟡Recommended
Protect your sending reputation and make sure you’re only sending your marketing to those who want to hear from you.


Synchronise opt-in types for Contacts and Leads

🔵Optional
Be confident in your data management; sync your contacts’ opt-in types and be sure of your sending.


Convert Dotdigital contacts to Microsoft Dynamics Contacts or Leads

🔵Optional
Keep your contact lists up-to-date across both systems by syncing new contacts in Dotdigital back to Microsoft Dynamics.


Review the Engagement Timeline for a Contact or Lead

🔵Optional
Work more efficiently by viewing contact engagement all in one place directly in Microsoft Dynamics.


Set up transactional email using Microsoft Dynamics Workflows

🔵Optional
Send customised, personalised non-marketing emails to your contacts in real-time.


View your transactional email reporting

🔵Optional
Keep track of your transactional sending on an account and contact level.


Synchronise Contact scoring with Microsoft Dynamics

🔵Optional
Monitoring engagement is key, and taking advantage of Contact scoring will make it easier.


Set up two-way sync for Marketing preferences

🔵Optional
Use Marketing preferences to send more targeted and personalised campaigns.


Set up email single send

🔵Optional
Send one-to-one emails on the back of updates in Microsoft Dynamics using workflows, and personalise using data only found in Dynamics.


Enrol contacts or leads into programs

🔵Optional
Engage new customers or nurture existing relationships by taking advantage of automated programs.


Access Pages and Forms in Microsoft Dynamics

🔵Optional
Bring across deeper levels of data for your contacts by pulling form responses into Dynamics.

Did this answer your question?