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Understanding the sync process from WooCommerce to Dotdigital
Understanding the sync process from WooCommerce to Dotdigital

Learn about the data that’s synchronised from WooCommerce to Dotdigital, such as contact, insight, and cart data.

Gareth Burroughes avatar
Written by Gareth Burroughes
Updated over a week ago

The WooCommerce connector syncs six different data types to Dotdigital:

  • Customers

  • Subscribers

  • Orders

  • Catalog

  • Cart

  • Custom fields

Typically, synchronisation occurs every five minutes after the last sync has finished, but times can vary based on the amount of data that is being synchronised at a given time. We’ve broken the different data types into four different categories.

Contact data

The WooCommerce connector synchronises your customers and subscribers to Dotdigital. By default, the connector synchronises subscribed customers automatically. If you want to synchronise customers, you need to map them to the appropriate list from your connector settings.

  • Subscribers
    All contacts who have an account and opted into marketing communication on your website.

  • Customers
    All contacts who have entered their email address on your site, but who may not have opted in to your marketing.

This does not include users who check out as a guest, unless they have also opted to subscribe to your marketing communications during the checkout process. In this case, they are synced to Dotdigital as a subscriber with an attached order record.

Subsequent orders made by guests are synced if the email address already exists in Dotdigital.

In addition to the contact’s email address, the connector synchronises additional information, such as name, addresses, tags, and more.

Insight data

Orders and catalog data are automatically synchronised after the connector is installed. They are stored in order and catalog insight collections in your Dotdigital account.

  • Orders
    All current and historical orders. This includes the purchase date, which items have been purchased, and the current order status.

  • Catalog
    All current products stored within your WooCommerce catalog. This includes product names, descriptions, SKUs, stock, status, and price.

Cart data

Cart data is stored against a CartInsight collection which is used to trigger and send abandoned checkout or abandoned cart emails. Data is sent once an identified contact adds an item to their cart and then leaves before completing a purchase. This data includes the product names, descriptions, images, URLs, prices, and much more.

Custom field data

WooCommerce’s custom fields are unique in that they let you save specialised information that isn't usually captured in your WooCommerce account by default. Custom fields can be created in your WooCommerce account and used to record additional data from your customers and their orders.

  • Customers
    Customer custom fields allow you to gather more detailed information from your customers that isn’t usually captured by WooCommerce by default, like:

    • Region

    • Gender

    • Age

    • Favourite colour

All this data can be collected using custom fields. For customer custom fields to sync to your Dotdigital account you need to map them to custom data fields in your Dotdigital account.

  • Orders
    Order custom fields can be used to collect more data about your customers’ orders, such as:

    • Product part numbers

    • Product colour

    • Product weight
      Order custom fields are automatically synced to the Orders Insight data collection in Dotdigital under the attributes property.

To find your order custom fields in your insight data:

  1. In Dotdigital, go to Audience > Contacts and select a contact to open the single customer view.

  2. Select the Insight data tab.

  3. Select an order from the left-side menu.

  4. Find the heading Attributes to see the order custom fields.

Delete a customer

Deleting a customer or their information from your connected store does not delete the customer data in Dotdigital. To delete customer data from Dotdigital, you must do it manually within Dotdigital. Learn more.

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