Personas and customer predictions
Understand RFM personas and create custom onesRFM personas describe a set of purchasing behaviours (Recency, Frequency, and Monetary) in order to group together similar customers.
RFM scoring and how to use itHow we determine which standard persona a customer is placed in, and how you can use RFM scores to create custom personas.
Understanding eRFM scoring and the decision windowImprove how well you understand your ecommerce customers and contacts.
RFM personas dashboardAn interactive visualisation of your customers grouped by RFM persona.
Opportunities dashboardSegment your contacts based on their eRFM score.
Persona movement reportSee how your customer base is changing over time and what your customer life cycle looks like.
Create a segment based on an RFM personaWe've adapted the RFM personas dashboard to let you easily and quickly create segments based on your customer RFM personas.
Using the eRFM block in segment builderTarget contacts based on their opportunity score.
Create customer predictionsAdd customer prediction blocks to your segments and view customer predictions for each contact using the Single customer view.