Track an email campaign
Use clicks as the primary metricWhy we prioritise using click rate data over open rate data.
Add account-level UTM tags to email campaign linksTrack contact engagement with your campaigns.
All the tracking domains we useIn the interests of recipient security and transparency, we provide a list all of our tracking domains.
Understand open tracking and link trackingGain extra insight into what your contacts are interested in.
Use Google Analytics 4 with DotdigitalHow we work with the latest version of Google Analytics.
Add campaign-level UTM tags to email campaign linksOverride default, account-level UTM tracking for specific campaigns.
Why Google Analytics and Dotdigital show different numbersGoogle Analytics reporting does not always correlate with Dotdigital reporting for various reasons.