Use clicks as the primary metricWhy we prioritise using click rate data over open rate data.
Add account-level UTM tags to email campaign linksTrack contact engagement with your campaigns.
All the tracking domains we useIn the interests of recipient security and transparency, we provide a list all of our tracking domains.
Understand open tracking and link trackingGain extra insight into what your contacts are interested in.
Site and ROI trackingEnrich your understanding of contact engagement with your site, and gain a greater appreciation of your campaigns' ROI conversions.
Use Google Analytics 4 with DotdigitalHow we work with the latest version of Google Analytics.
Add campaign-level UTM tags to email campaign linksOverride default, account-level UTM tracking for specific campaigns.
Google Analytics and Dotdigital: reporting differencesGoogle Analytics reporting does not always correlate with Dotdigital reporting for various reasons.