Compare the performance of multiple campaigns

Learn to use the performance comparison overview to view a visual comparison of your campaigns’ performance.

Overview

The Performance comparison overview lets you select campaigns to view and compare side-by-side on our campaign comparison table.

campaign-reports-comparison.png


Compare campaigns

To compare your campaigns:

  1. Go to Email > Reporting > Campaign reports.
  2. Select the campaigns you want to compare.
    You must select at least two campaigns. There is no maximum.
  3. Expand the More actions drop-down menu and select Compare campaigns.
    campaign-reports-compare-reports.png


Understand the metrics in the report

The information shown in each comparison chart is split into two sections: general information and performance information about the campaign.

General information

The first half of the campaign data contains general information about your campaigns:

Label Description
Subject The subject line of the campaign.
From name The from name and email address used to send the campaign.
Filter Any filters you have applied to the results. Select the icon to add filters.
Last sent date The date the campaign was last sent to a contact.

Performance information

The second half of the campaign data contains performance information about your campaigns:

Label Description
Emails sent Number of emails sent.
Emails delivered Number of emails that were delivered successfully.
Unique opens Number of times the email was opened by a unique contact.
Opens Number of opens all-round.
Social network opens Number of opens the campaign got after being shared on a social media site.
Non openers Number of contacts who didn’t open the campaign.
Unique user click through Number of contacts who clicked at least one link in the campaign.
Link clicks Number of clicks a link in the campaign received.
Click to open rate Compares the number of unique clicks to unique opens.
Page views Number of contacts who viewed a page on your website as a result of using a link in the campaign.
ROI Purchases or income made as a result from contacts following links in the campaign.
Replies

Number of replies from contacts to the campaign.

Soft bounces

Number of contacts who couldn't be delivered to due to a hard bounce.

To learn more about bounces, check out the article Understanding bounces and suppressions.
Soft bounces

Number of contacts who couldn't be delivered to due to a soft bounce.

To learn more about bounces, check out the article Understanding bounces and suppressions.
Unsubscribe Number of contacts who unsubscribed as a result of the campaign.

Highest scoring metric

For every metric, the highest scoring campaign’s result is highlighted in green. This makes it easy to see which campaign is performing better for each metric.

Filter the report

To filter the reports on the campaign report:

  1. On the campaign reports page, select the filter icon in the General information section.
    campaign-reports-comparison-filter.png
  2. On the Filter report side panel, choose the type of filter you want to apply.

    You can choose:

    • With no filter
    • In the selected address book
    • In the selected segment
    • Who received the selected split test version
    • Who received the selected dynamic content variation
    filter-select.png
  3. Select the address book, segment, split test version, or dynamic content variation you want to filter by.
    campaign-reports-comparison-select-add-book-filter.png
  4. Select Apply.

Add campaigns to the report

To add campaigns to the comparison table:

  1. From the Performance comparison overview, hover over the campaign image and select the change campaign icon.
  2. To add a campaign, select + Add Campaign, and find and select the campaign you want to add.
  3. Select Apply.

Remove campaigns to the report

To remove campaigns from the comparison table:

  1. From the Performance comparison overview, hover over the campaign image and select the change campaign icon.
  2. To remove a campaign, select the red X next to the campaign you want to remove.
  3. Select Apply.

Reorder the campaigns in the report

To reorder your campaigns:

  1. From the Performance comparison overview, expand the Compare actions drop-down menu, and then select Change campaigns.
  2. Drag your campaigns into the order you want.
  3. Select Apply.

Export the campaign comparison report

To export your campaign comparison report as a CSV file:

  1. Go to Email > Reporting > Campaign reports.
  2. Select the campaigns you want to compare.
    You must select at least two campaigns. There is no maximum.
  3. Expand the More actions drop-down menu and select Compare campaigns.
  4. Expand the Compare actions drop-down menu and select Export report.
  5. On the Exports page, wait for your export to finish, then select Download to download the CSV file to your local computer.
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