Email campaign report helps you analyse the success of an individual mailing. It displays detailed metrics for performance, delivery, engagement, revenue attribution, and campaign interactions. With headline tiles, click-to-open rate insights, audience activity banners, and segmentation features, you can evaluate campaign results to improve future mailings. You also have access to delivery data, engagement maps by location, top links and clicks, split test outcomes, and filtering options.
View an Email report
Go to Analytics > Reports.
Select the campaign you want to view.
Headline tiles
The report begins with four headline tiles that show the most relevant information of your campaign’s performance.
Where more information is available for a headline, a link to the full report appears when you hover over the tile.
The headline tiles show:
Most common email address domain.
Most common email client.
Click-to-open rate and a comparison to previous campaigns.
The click-to-open rate is calculated as the total number of unique clicks divided by the total number of unique opens, given as a percentage. For example, imagine you sent your campaign to 100 contacts. Ten recipients opened it, and five of the ten openers clicked links. Therefore, your CTOR for that campaign is 5/10 x 100 = 50%.Revenue
The revenue generated by the campaign within the chosen date range.
For campaigns with direct revenue, this amount is displayed.
If there is only assisted revenue attributed to the campaign and Advanced revenue attribution is enabled, then assisted is displayed in the headline tile.
The headline tile may show assisted revenue if that is all that was attributed. However, if you click through to the full report, only direct revenue is shown in the details. Assisted revenue is not included in the full campaign revenue report—even if you see it in the headline tile.
Revenue report
The View full report link from the Revenue tile opens the Campaign revenue report.
This report only displays revenue directly attributed to a campaign. It does not display assisted revenue. So, if the headline tile shows only assisted revenue, the Campaign revenue report does not display any data.
Learn how revenue attribution works in Revenue attribution.
Campaign activity banners
Active email campaign banner
If contacts are still engaging and interacting with your campaign, an activity banner appears under the headline tiles.
This banner is removed after two days of no new opens or clicks. If activity resumes, the banner reappears and the two‑day counter resets.
Non-human activity campaign banner
If your account uses the non‑human activity filter, the report displays a banner to show this.
Learn more in Filter non-human activity from your email campaign reports.
Email campaign details
This section lists the main properties of your campaign, including:
Last sent date of the campaign
Subject line
Tags applied
Learn more in Grouping campaigns together using tags.Lists, segments, and marketing preferences included in the send.
Any lists, segments, or marketing preferences excluded from the send.
Excluded contacts: contacts not included because they belonged to an excluded list, segment, or preference, or because the sender did not have permission to send to a particular list.
Learn more in List permissions: restrict who can send to specific contacts.The From address
Campaign type: standard or triggered.
User who sent the campaign.
ReMails
If your campaign is a ReMail, the lists in the Sent to begin with Non-openers re-mailed for campaign.
Deleted lists
If any list used in the campaign has since been deleted, the name appears crossed out and cannot be selected.
Dynamic content
An orange bolt icon means your campaign includes dynamic content. Hover over this bolt to see the dynamic content.
Delivery report
The Delivery report shows who received your campaign. The Delivered metric refers to the number of inboxes that a campaign reached.
Select Soft bounced, Hard bounced, or Skipped to view detailed reasons why couldn't deliver a campaign.
Learn more in More reports: Detailed reporting for email campaigns.
Engagement
The Engagement section includes data about campaign opens.
Hover over a tile to view the full report where available.
Opens map
The heat map in the Opens map section shows where your email campaign was last opened.
Location attribution in the opens map
Locations plotted on the map are based on IP address. Therefore, a skewed location can occur if:
a contact is connected to the server through a VPN; the IP of the VPN server will be used in place of the user's physical location.
a dynamic IP address is assigned by the contact's ISP; two different IP addresses can be generated for the same contact over time, for example, an IP assigned to a device in London today may show as Edinburgh tomorrow.
a spam filter and/or security software has clicked links and/or downloaded images in your campaign to ensure content quality, thus recording the IP of the filter or software instead of the contact's IP.
images that are automatically displayed within a campaign are cached and served by a proxy server.
Interaction
This section shows click activity.
Hover over a tile to display a link to the full report for that metric, where there is one.
Top links and clicks
The Top links and clicks section shows more information about the most popular links in your campaign. The Clicks metric includes the number of links clicked more than once by the same recipient.
Click reporting data is only available for tracked links. Data for non-trackable links does not display.
Non-trackable links include system links like View in browser or Unsubscribe, mailto links, and phone number links. The reason for this is that these links do not redirect a user through your sending domain, which is the mechanism used to track interaction.
Select SEE YOUR FULL LINKS REPORT to access a complete list of all link clicks for the campaign. To export this data as a .csv file, select EXPORT.
Split test reports
View the split test campaign report to see statistics about the send and how each split test variant performed.
To view a campaign report:
Go to Analytics > Reports.
Select the campaign name.
If your split test is in the Outbox, you can see the remaining time before the split testing period ends.
Use the ALL VARIANTS filter at the top of the page to view reports for individual campaign versions.
Select SPLIT TEST REPORT at the top of the page to see Percentage metrics and All metrics tables for all variants.
The report shows a simple view of the performance of each of your variants, side by side, in a table.
Select EXPORT CSV to export your report data.
Select + SHOW LOSING SPLITS to display the same information for the other variants of the campaign.
This option is only available for the Test then send winner type test.
Select VIEW DESIGN to open the campaign preview window for that campaign variant.
To learn more, see Split test an email campaign.
You cannot view revenue per split‑test variation.
The Email report shows only the total revenue for the full campaign. It isn’t possible to filter or break down revenue by individual split‑test variant.
In the event of a tie
This applies only to the Test then send winner setting.
In a situation where we can’t determine a winner based on the metric selected, the first variant created is sent to the remainder of your contacts.
This can happen if there is no engagement with your campaign during the initial test period. For example, if you have selected clicks as your metric, but no contacts clicked during the test period. When this happens, filtering the report by the winning variant might show engagement, but the filter shows data for both the test period, and the period following the winning variant being sent.
Split test reporting for hotspots and heatmaps
Link hotspots and heatmaps show overall engagement for the entire campaign and aren’t broken down by split test variant.
ReMail
If your campaign was set up as a ReMail and your ReMail hasn't yet been sent, you can change the time and date that the ReMail is scheduled for.
To change the send date for the ReMail:
Select the calendar icon.
Choose a new date.
Select the checkmark.
To change the send time for the ReMail:
Select Send on.
Edit the time.
Select the checkmark.
The ReMail time must be in the following format: hh:mm. For example, one o'clock in the afternoon is 13:00.
After a ReMail has been sent, select REMAIL REPORT to view the report.
Other report options
In the top right of the Email report are three further menus.
Select FILTER to:
Filter the report by list, segment or, where applicable, split test version or dynamic content variation.
Select REPORT ACTIONS to:
Print the report.
Compare the report to reports of other campaigns.
Select MORE REPORTS to access a list of all available drill-down reports for the email campaign.